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Member Benefits

Member Benefits

What are the different benefits for different membership types?

If you have an Individual membership or Small Organisation membership, then access to free member webinars is included in your membership.

If you have a Freelancer membership, you also get a listing in our Freelancer Directory and can join our Freelancer email group.

If you have a Team membership, you can add as many people as you want to your team for one flat rate. Access to free member webinars is included for any memberships taken out or renewing up to December 2020, after which time Team memberships have the option of taking out a Training Pass for £100 which will provide whole-team access to the member webinars.

If you are a Service Provider, as part of your membership you can also add content to the Service Hub, where our members can find out more about you, where we can share your resources, and more. Small Service Providers also get the same benefits as Small Organisation Members.

COMING SOON: register interest

What free webinars are included with my individual or small organisation membership (or as part of the Training Pass for teams?)

For 2020/2021 the webinars planned to be delivered free to members with relevant memberships/Training Pass are below:

The training may be subject to change due to circumstances beyond our control, e.g. trainer sickness, and we programme more content on a quarterly basis.

July 2020

  • Managing a team
  • User Experience and your Audience
  • Loyalty: how to build amazing relationships with your audiences

August 2020

  • A Way With Words
  • Case Study: The Point — segmentation and reaching new audiences

September 2020:

  • Building your Brand
  • Navigating newsletters — making them work harder

October 2020

  • Social media advertising
  • The Art of Persuasion:how to master negotiation and influencing skills
  • Preparing your Crisis Comms Plan — devising a PR strategy

November 2020

  • Creating great content on a budget
  • Google Ads Explained
  • SEO and your audiences
  • Diversifying Your Audiences — across your organisation
  • Be a great line manager — tackling tricky situations

January 2021

  • Facebook Sales Funnels Explained
  • Marketing to family audiences

February 2021

  • Google Tag Manager An Introduction
  •  Defining and Telling your Organisation’s Story Effectively
  • Making the most of your CRM system

March 2021

  • Google Analytics and your audiences – the basics
  • Google Analytics and your audiences – intermediate
  • Making Great Video on your Phone
  • Evaluating your marketing campaigns
  • Influencer Marketing Online

What support does AMA provide me?

AMA provides support for all levels across the sector. We will also soon be launching learning pillars and pathways to help you plan your training and skills development.

Member Reps

We have member reps across the UK. We hold regional meetings where you can get together with other members in your area to share experiences and learning. You can also get in touch with your Member Rep to suggest ideas or ask questions.

Front cover of JAM 73. A NTW TEAM event in Haverfordwest. Image courtesy of National Theatre Wales.

Member Resources

We compile resources by theme – members can access templates, on-demand learning videos, how-to guides and more in our Member Area. Topics include Audience Development, Digital Marketing, Marketing Campaign Planning, Evaluation and more.

Journal of Arts Marketing (JAM)

We produce JAM twice a year and have recently made it a digital publication. JAM compiles interviews, case studies and thought pieces from members and the wider sector. Members also get access to all the back issues of JAM in the Member Area of our website.

Member Research

We conduct research among our members, like our Member Benchmarking Research, to help our members have evidence to help change the way their organisations do things or to reassure that performance is in line or better than average.

Email discussion groups and forums

We offer email discussion groups for freelance members and for small organisations, and we have a private Facebook group for members who want to talk about social media. We’re open to expanding our online support offer in line with member need and requests.

Freelancer Directory

Freelancer members can list their services in our directory, and members (as well as the wider public) can search for freelancers in their area and the services they provide.

Member Discounts

We offer member discounts on our events, such as the AMA annual conference, Digital Marketing Day, Inclusivity & Audiences Day, as well as our programmes like Audience Diversity Academy, and online workshops.

Service Hub

Service Provider Members can list their services in our hub, along with content, video profiles, references and more. Members can search for services in their area, and view events and more that sector service providers make available.

Got more questions?

Email, and one of our membership team will get back to you.