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Marketing Planning

Choose the best platforms and tools for your goals; use them in the best way to get the most from your efforts.

Connecting with Audiences

Marketing Planning:

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Useful articles

You’ll need to be a member to access member resources, but non-members may find these articles useful.

AMA blog

Audience Interaction through Social Media


Digital Campaign Playbook

Online Audience Toolkit



SMART Objectives: video

The Marketing Mix: video