Member login  
Forgot Password? | Not a member?
Member login

Marketing 101

Marketing Fundamentals / Audience Insight / Campaign Planning

What is it about?

How good does it feel when you’ve got a grasp of the fundamentals of arts marketing? When you’ve got your foundations set, you can soar and your campaigns will, too. So let’s give those fundamentals some attention.

Join Sarah to explore the basics of arts marketing. You’ll learn how to identify the outcomes you want to achieve and how best to get to know your audience. Explore audience insights, the complete marketing mix and water tight planning.

What will I gain?

— An understanding of how mastering the basics lets you be creative

— Practical tools for great audience insight and campaign planning

— The opportunity to learn from your peers

Who is it for?

Marketers in the early stages of their career who want clear and practical tools for implementing great campaigns.

View more information on AMA conference 2019 and book your place.


Sarah Ogle | Director of Marketing and Communications | Liverpool Everyman and Playhouse

With a passion for theatre and sharing that with others, Sarah began her career at the Everyman and has previously worked at Manchester Royal Exchange, Blackpool Grand and Birmingham Rep. In 2002 she returned to her home city of Liverpool where she has helped rejuvenate the two theatres’ audiences and reputation, including the rebuilding of the award winning new Everyman.

A guest lecturer at Liverpool Institute of Performing Arts (LIPA), Sarah is Course Director for UK Theatre’s Essentials of Marketing Course. She is currently on the board of the Arts Marketing Association and of Tmesis Theatre Company.