Building a customer segmentation model that works for your organisation means that your marketing strategies are focused around the desires and motivations of your varying audience tribes. Segmentation is a powerful tool and will ensure that the most relevant information is received by audiences in more meaningful ways. This guide from Ticketsolve breaks down the…
Automated emails deliver information to your patrons right when they need it, in a way that’s efficient for you and your team. In other words, it will change the way you work by creating opportunities to engage with your audiences from whatever stage they are in their customer journey with your organisation. Ticketsolve’s whitepaper looks…
Platform advice and content planning templates to help you shine on social. With many companies losing a regular stream of business due to the Coronavirus lockdown, it’s especially important to stay connected with your customers online – but choosing the right social media platform for your business can be tricky. In this guide, we explore…
An example of how Culture Restart data has been used by cultural organisations to help prepare for reopening from Kelly Haswell, Head of Marketing at Portsmouth Guildhall.
A report looking into the impact of Covid on disabled and vulnerable audiences, and how cultural organisations can make cultural recovery accessible and inclusive for all audiences.
How Science Museum Group grew engagement and enhanced the visitor experience.
How the Royal New Zealand Ballet deepened audience relationships during the global pandemic.
Google have updated their Analytics platform recently. In this blog post, Emily from Cog takes a look at some of the key changes in Google Analytics 4.
In this report from May 2021, Art Fund seeks to understand the priorities for museums and galleries for 2021 and beyond – looking not just at recovery and renewal, but at how the sector might reimagine its purpose and activities in a post-pandemic world.
Net Promoter Score is a popular customer feedback metric for organisations wanting a simple but meaningful measure for their success. Purple Seven outlines how NPS can be used as a useful predictor of business growth.