The Art of Segmentation

The Art of Segmentation

Building a customer segmentation model that works for your organisation means that your marketing strategies are focused around the desires and motivations of your varying audience tribes. Segmentation is a powerful tool and will ensure that the most relevant information is received by audiences in more meaningful ways. This guide from Ticketsolve breaks down the…

Increasing Audience Efficiencies and Exceeding Customer Expectations

Increasing Audience Efficiencies and Exceeding Customer Expectations

This Ticketsolve case study shares how Komedia Bath are increasing efficiencies and enhancing customer experience through mobile scanning, e-ticketing, and the Ticketsolve Check-In App. With tickets to popular performances in high-demand at Komedia Bath, their team regularly experienced the frantic hustle and bustle of nearly 800 audience members arriving into their main auditorium for Doors…