The Art of Segmentation

Building a customer segmentation model that works for your organisation means that your marketing strategies are focused around the desires and motivations of your varying audience tribes. Segmentation is a powerful tool and will ensure that the most relevant information is received by audiences in more meaningful ways. This guide from Ticketsolve breaks down the…

Fundraising Considerations

For a lot of organisations, appeals for donations, fundraising campaigns, and the support of stakeholders will form an important and integral stream of revenue over the next few months and years. In this Ticketsolve whitepaper, David Johnson of Arts Fundraising & Philanthropy shows us some of the most important considerations to successfully implement fundraising campaigns…

Navigating hybrid experiences

Even before COVID-19 closures led to an urgent sector-wide engagement with digital platforms, Young Vic Artistic Director Kwame Kwei-Armah, OBE, and ACMI Chief Experience Officer Seb Chan were deeply committed to interrogating how emerging technologies were changing patron expectations. In this lively conversation, Kwame and Seb share their thoughts on why they believe institutions will…