The Performer’s perspective on Comedy Criticism

The Performer’s perspective on Comedy Criticism

Bruce Dessau is the comedy critic of the Evening Standard and the editor of the comedy website beyondthejoke.co.uk. In the second piece in Dessau’s guest editorship about comedy criticism, Bethany Black offers us the performer’s perspective Stand-up Bethany Black is “one of the UK circuit’s finest night-time raconteurs” (British Comedy Guide). Also an acclaimed writer and…

Five tips for Seeding and Inboxing

Five tips for Seeding and Inboxing

Whilst most organisations these days have a website and email account associated with them, many organisations and grassroots community spaces exist only on Facebook, Instagram, Meetup and ticketing sites like Eventbrite and DICE. Marketing Assistant Frank Bertoletti shares some tips on reaching alternative online spaces through seeding and inboxing. View the full Mobius Industries Resource.

Print, Keep It or Ditch It?

Print, Keep It or Ditch It?

As a business that offers both print and digital services, London + Culture Calling is always keen to join in the conversation about different marketing tools and techniques, and to keep abreast of current thinking in the arts sector. London + Culture Calling explains this more in their response to the AMA Conference’s Thursday keynote…

The Art of Segmentation

The Art of Segmentation

Building a customer segmentation model that works for your organisation means that your marketing strategies are focused around the desires and motivations of your varying audience tribes. Segmentation is a powerful tool and will ensure that the most relevant information is received by audiences in more meaningful ways. This guide from Ticketsolve breaks down the…