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Digital Marketing Day 2017 — Getting To Know You

1 December
9.30am – 5.00pm
Barbican Centre, London

How do we make ourselves so irresistible that audiences seek us out, instead of the other way around? How do we harness digital technologies to tell stories, build trust and connect with our audiences?

Digital Marketing Day 2017 — Getting to know you, brings together speakers from the arts, creative and tech sectors to explore the latest digital developments.

We’ll be putting our relationships with our audiences under the microscope; audiences as consumers, as content providers, audiences as broadcasters. We’ll share practical case studies and challenge existing ways of thinking.

You’ll leave this full day event feeling fired up, inspired and ready to try out new ideas.

View the full timetable for the day.

“Very good event. Really enjoyed the sessions and learnt a lot.”
Digital Marketing Day 2016 delegate

“I wish my bosses had been listening!”
Digital Marketing Day 2016 delegate


  • AMA member rate: £158 + VAT
  • Non-member rate: £219 + VAT

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You can get an overview of all sessions by selecting “all” or using the filters below to explore individual sessions.

Sponsored session: The great (marketing) value of a customer moment
Digital Customer Service – How the British Museum is getting to know you
Experience for Yourself: Virtual Reality
Forever Project – A Case Study
Is Culture Digital?
Hyper Reality Experiences – what the BBC did next
Morning briefing: Building awareness and driving sales through content
Sponsored session: Canvas 121s
Beyond the Consumer – Rethinking Online Participation
Sponsored session: Using AI to get your digital house in order
Ones and Zeros – From Data to People
Digital Adventures in Meaningful Relationships
Experience for Yourself: Forever Project
Sponsored session: From Digital Strategy to Audience Reality
Facebook and Instagram – engaging global and local communities


Florence Eves

Cherelle Cunningham
Birmingham Museums Trust

Chris Stevens

Dan Watt-Smith
Canvas Project Director at Brave Bison

Imran Ali
CARBON: imagineering

Ben Portnoi

Susannah Simons
Director Arts and Outreach for Canvas

Glenn Miller

Katie Moffat
The Audience Agency

Kate Carter
British Museum

Jo Hunter
64 Million Artists

Ian Forrester

Martin Gammeltoft
Activity Stream

Sarah Coward
National Holocaust Centre and Museum

Eileen Evans
Forced Entertainment

Coline Cuau
British Museum

Patrick Towell
Golant Media Ventures

Charlotte Gross
Scottish Ballet

Selma Willcocks

Will Saunders

Supported by

Tessitura Network logo

Networking sponsor

Extensis Logo - Colour

Brand sponsor

Red 61 logo

Digital partner

Previous image on grid: Courtesy of Roundhouse © Ellie Pinney
On page image: AMA conference 2016 ©