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Membership Manager (Marketing) — City of London

Salary: £41,360 – £46,050 per annum
(inclusive of London Weighting)
Contract: Permanent, Full Time (35 hours)
Work Location: London, England

The Marketing Department within the Barbican Centre leads marketing strategy for an inspiring programme of world-class artistic events and creative learning activities across all major artforms (art, theatre, dance, music and cinema), and commercial activities including superb conferencing, catering and retail facilities.

The Marketing Department is responsible for maintaining and growing the Centre’s reputation as a world-class cultural hub and for developing audiences for the diverse mix of programming we present. This is done through a dynamic mix of audience insight, brand development, customer relationship management and the creation and implementation of integrated and intelligent marketing campaigns.

The Barbican Membership scheme is a critical component of the Barbican’s wider CRM strategy and provides audiences with a range of ways to engage on a deeper and more sustained level with the Barbican.

In this role you will manage the Barbican’s Membership scheme as part of the larger CRM programme and increase member acquisition and retention though targeted campaigns, and through continually reviewing and improving the membership programme.

You will work with colleagues within marketing and across the centre to ensure that member benefits including priority booking, discounts and events are delivered, acting as a membership champion at internal meetings when appropriate. You will need to have strong verbal and written communication skills as you will need to build lasting relationships and also have strong copywriting and editing skills.

The ideal candidate should have solid experience in direct marketing specifically working on a Membership or loyalty programme from campaign planning right through to evaluation. A working knowledge of a charitable giving scheme will be a distinct advantage, as is previous experience of developing promotional partnerships in order to further develop the Membership offering. Line management experience would be advantageous but is not essential. We are looking for an excellent individual, who may be looking to take the next step in their career or expand an already established level of experience in a new sector.

The successful candidate will also ideally have experience of running events and an enthusiasm for the arts. Familiarity with using a CRM database or a fundraising system, and having a thorough knowledge of both Microsoft Excel and Word are essential.

For more information about the role and how to apply, please visit our website.

Closing date for applications: 22 July 2024 at Midnight