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12th September 2019 Christopher Beck

Marketing Consultant Brief — Coventry Cathedral

The Brief

We wish to appoint, on a fixed term basis (from October to December 2019), a consultant able to advise Coventry Cathedral, as we seek to:

  • develop our marketing and communications practices
  • identify priority audiences and place in the market
  • increase audiences and impact
  • enhance our year-round programme of cultural events, including those for 2021
  • identify team resource requirements

The areas of expertise we are likely to need include:

  1. marketing and communications planning
  2. audience segmentation
  3. audience development through programming
  4. horizon scanning and marketplace analysis
  5. skills audit and resource planning

About You

We would expect to work with a consultant who can:

  • Demonstrate experience in developing marketing and communications strategies to increase audiences in number and engagement
  • Demonstrate a real commitment to delivering a quality, client-focused service at a competitive price
  • Demonstrate appropriate management systems in place to ensure that work is always done at a level commensurate with its difficulty, complexity and importance

The Next Steps

Please provide the following information in any format you consider appropriate:

  • Your experience of providing marketing consultancy services
  • Details of the proposed client relationship manager
  • The proposed team structure and brief details of colleagues likely to be involved
  • Details of how you would supervise and deliver the service to the standard we expect
  • Details of your proposed charges
  • Details of your standard terms of engagement, complaints and billing procedures
  • References for two current clients whom we can contact
  • Any other information that you consider to be relevant

To discuss this opportunity please contact  Isabel Merrifield, Cathedral Business manager: Isabel.merrifield@coventrycathedral.org.uk 02476 521242

Completed Expressions of Interest should be submitted to Isabel.merrifield@coventrycathedral.org.uk  by 12 noon on 4 October 2019 in pdf format by email.

Timeline

Deadline for submission: Friday 4 October, 12pm
Review and interview period: 4 – 18 October (interviews w/c 14 October)
Contract Period: 20 October to 31 December