Photo by Isabela Kronemberger on Unsplash

Welcome to JAM online

Delivering on expectations

Editorial

Welcome to the second online JAM. As this year finally draws to an end and we start thinking about our plans for 2022, this issue of JAM looks at delivering on expectations.

In Digital streaming ― delivering on audience expectations Trish Thomas shares the Southbank Centre’s approach to digital streaming over the past 18 months, and considers how the arts, cultural and heritage sector can deliver on audience’s expectations of digital streaming post-Covid.

Expectations in the workplace are becoming increasingly unrealistic for many arts marketers, particularly with the impact of the pandemic, and are often unchallenged and unsustainable. Show the Salary considers the importance of salary transparency to enable fair pay within the sector and looks at the AMA’s minimum salary guidelines, which has produced a set of salary baselines for arts marketing roles and advocates that no-one should be paid less than these baselines.

The findings of the AMA’s second Member Panel on digital engagement and benchmarks is reported, and we share 12 resources from AMAculturehive that focus on different aspects on delivering on expectations. The spotlight falls on Jo Diver, the AMA’s Finance Manager.

About JAM

AMA has been producing  JAM ― the journal of arts marketing ― for 20 years. Originally a printed publication it moved fully online in 2021.

You can also browse pdfs of past printed issues of JAM, which are grouped by theme.

If you’d like to write for JAM or have an idea for an article, please get in touch with JAM Editor Jacqueline Haxton.


Articles


Resources on delivering on expectations

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