Past JAMs - Arts Marketing Association

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Going Green

Front cover of JAM 73. A NTW TEAM event in Haverfordwest. Image courtesy of National Theatre Wales.

Community Engagement

Health & Wellbeing

Fostering young talent

JAM archive

Access and inclusion

Becoming a manager

Brand

Branding

Building customer loyalty

Communicating online / digitally

Communication strategy

Community Engagement

Copywriting

Cultural tourism

Data

Developing audiences

Developing audiences for the arts

Developing Black and Asian audiences

Digital – how it is affecting audiences

Direct marketing

Discover, share and inspire – engaging audiences

Diversity

Doing Difference Differently

E-marketing

Engaging diversity

Engaging your public

Essential marketing skills

Families

Festivals

Fostering young talent

Fundraising and marketing

Going Green

Health & Wellbeing

Increasing frequency, building loyalty

Innovation and fresh thinking

International arts marketing

Leadership

Managing your stakeholders

Market Research

Marketing and Fundraising

Marketing audit

Marketing on a shoestring

Marketing your work internationally

Media buying

Membership and friends schemes

Membership and Friends schemes

Mobile marketing

Mobile technology

Multi-media marketing

New ways of thinking

Online communication

Online monitoring and evaluation

Press and PR

Pricing

Qualitative research

Relevance

Research and Development

Resilience

Return on investment

Segmentation

Segmentation

Storytelling

Strategic marketing

Technology and Communications

Ten Years of the AMA

The audience experience

Tried and Trending

Understanding audiences

Video

We are 21

Word-of-mouth marketing

Working together

Advertise in JAM

If you’d like to promote your business to arts, heritage and culture professionals then please email ciara@a-m-a.co.uk

Email Ciara

Write for JAM

If you have a case study or an idea for a feature that you’d like to share in JAM then please email jacqueline@a-m-a.co.uk

Email Jacqueline

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