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#25Insta Novels — inspiring a life that’s full of learning

Within a week of launching its successful Insta Novel project on Instagram, the New York Public Library (NYPL) had gained 100,000 new followers. The project turned both the notion of Instagram and a library on its head. Richert Schnorr, the NYPL’s Director of Digital Media, shares what he’s learnt from this project. 

Watch Richert Schnorr’s breakout session Insta Success recorded at AMA’s Digital Marketing Day 2018 — Future Now. This is now available in the Members’ Area. You will need to be  logged in to access.


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