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Inclusivity and Audiences Day

Injustice, inequity, and oppression costs lives.

This is a fact no one can ignore in the face of disproportionate deaths from Covid-19 and police brutality among people who self-identify as Black, Asian, ethnically diverse, disabled or with chronic illness. It’s now broadcasting on every channel, at full volume: we’re in need of urgent social change.  

So, what are arts organisations, and more specifically arts marketers, to do?

In 2021, Inclusivity & Audiences Day will explore just that. The AMA is planning a day to cut through the overwhelm of our current circumstances, get to the root of pressing topics, inspire new ideas, uplift, ignite, and rejuvenate. 

18 March 2021

10am-4.30pm online event with optional Afterparty 5pm-7pm

Thanks to Arts Council England funding, this event is free to AMA members. Non-member tickets are £125.

This event is now sold out.

What is an Unapologetic Agent of Change?

Someone who recognises the need for shifts in behaviour and culture, who takes action to create shifts, and understands as they move forward there will be learning and discomfort involved. 

Throughout IA Day, our speakers will support you in identifying how you, in your role, can uncover your own power to recognise and make practical change. 

 Come because you want to: 

  • Embrace cultural shifts as you develop new marketing campaigns 
  • Develop relationships and communicate more effectively with people of social identities and lived experiences different from your own
  • Flip the script on old approaches and frameworks that you can immediately apply to your work  
  • Be confident in challenging yourself, and those you work with, to make change 

Join others who do what you do, and speakers in the areas of empathy, curiosity and culture, to find and identify the change you can make. 

Lexico dictionary definition of Inclusivity (noun):  

“The practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized, such as those having physical or mental disabilities or belonging to other minority groups.” 


The day combines plenary sessions and breakout sessions, with networking time and activities built in.

Across the day you will be learning about case studies, challenged to think differently, discuss issues and ideas with others, and commit to actions you can take.

Afterwards, join the After Party, and hang out with other people in one of our “clubs”.

Time  Join us on 18 March 2021
8.30 – 9.00 Practice: Ideas for embodied engagement and marketing (wear comfy clothing)
9.00 – 10.00 Break
10.00 – 11.00 Locate: Plenary and networking workshops
1100 – 11.30 Break
11.30 – 12.30 Discern: Provocation workshops – Looking at the world in a new way
12.30 – 13.00 Break
13.00 – 14.15 Test: Experiments  – Designing, building, breaking, renovating
14.15 – 15.00 Break
15.00-16.00 Connect:…the dots and critical thinking
16.00 – 16.15 Break
16.15 – 16.30 Commit: With everything you have done today, what will you do next?
17.00 – 19.00 After Party

We’ll be announcing further speakers in the run up to the event. 

Online Platform & Access

We’ll be using an online event platform called Hopin for the event, which will give you the agency to ‘hop in’ and out of different talks and sessions and to build a day that best works for you. Once you book your place, we’ll be in touch with more information about the event, and how to get set up on the platform so that you can start exploring.

If you have any access requirements for the event, particularly if you need an interpreter, please email so that we can talk about how we can best support you in attending the event.

Past Inclusivity & Audiences Days

Our first Inclusivity & Audiences Day took place in 2018. It’s theme was ‘Setting the Tone’.

The next Inclusivity & Audiences Day took place in 2019, and looked at ‘Smashing Systems & Building Blocks’. Members can watch video highlights from this day.

‘Unapologetic Agents of Change’ is our third Inclusivity & Audiences Day.