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Inclusivity and Audiences Day

At our third Inclusivity & Audiences Day, you will unlock the relationship between relevance and a sense of belonging — and the journeys that takes you, your organisation and your audiences on. 

You’ll come away with new ideas, approaches and examples to put into practice, and ready to change the way you and your organisation thinks about relevance, belonging and relationships with different audiences.

What makes your audience feel your organisation is relevant to them?

If you’re not thinking about relevance, you’re not thinking about inclusion. Provocations will challenge you to think differently. Workshops will hone those thoughts in practice. 

How do you embed yourself and belong in their world?

If you can’t create a sense of belonging for your audiences, you move yourself further from relevance. Learn what relevance looks like, what belonging feels like, and the steps that can move you towards it. 

About Relevance & Belonging

Date: Postponed, new date TBC

Come to learn how arts, culture and heritage organisations are working to be relevant to, and with, audiences across all aspects of society.

You’ll leave with an understanding of the responsibility you have to embed relevance in your organisation, and how to put that into action — whatever your role or level.

If you’re tasked with reaching new audiences, Relevance & Belonging is key.


Over the course of the day we will be looking at issues around relevance and belonging and how we can answer those challenges in our work. At the end of the day, we’ll be pulling together key learning and actions points into a collaborative “zine” compiled by delegates, which they can take back to their organisations to help share knowledge and make change.


Member Early Bird Rate: £119 + VAT

Member Rate: £159 + VAT

Non-Member Rate: £219 + VAT

Freelance Rate: £92 INC VAT

Small Organisation Member Rate: £80 +VAT


Inclusivity & Audiences Day will take place at Birmingham Hippodrome. View their accessibility information on their website, or contact if you have any questions.


Has a book inspired you to change the way you work, write or act? Why not share it with your peers as part of #AMAbookclub.

#AMA bookclub focuses on the topics addressed at Inclusivity & Audiences Day. 


We’ll be announcing speakers in the run up to the event. Make sure you register for email updates to stay up to date.

Previous speakers include:

Stella Kanu

Executive Director

London Int’l Festival of Theatre

Harpreet Kaur


Harpreet Kaur Creative

Richard Loftus headshot

Richard Loftus

Director of Sales and Marketing

Town Hall Symphony Hall

Dr Martin Glynn


Birmingham City University

Michelle Lord headshot

Michelle Lord

Senior Arts Development Officer

Cambridge City Council

Jane Cordell head shot

Jane Cordell


Result CIC