One of your Essential 7-a-Day Diet

This event has now taken place for 2024. If you’d like to hear about next year’s event, please register your interest by emailing

Now in its 6th year, Inclusivity & Audiences Day champions Equality, Diversity and Inclusion (EDI) work from across our sector.  

The AMA believes that EDI should underpin all the work we do in our roles, our organisations and society.

EDI is an essential part of our daily diet; offering us similar benefits to the fruit and veg we eat. If we undertake a small piece of EDI work each day, we’ll reap the rewards in the long run. 

Ways to include this work in our diet of new normal can be as simple as reading an article on Culturehive, accessing the AMA’s social Justice page, listening to a podcast, or joining us at Inclusivity & Audiences Day. 

Inclusivity & Audiences Day has been designed to spark your curiosity about the different people who make up our audiences and communities, especially those who are at the intersection of arts, heritage, culture, and social justice.   

Taking place on Wednesday 6 March 2024, this online day event is one of your Essential 7-a-day and brings attention to our communities, language, policies, processes, and procedures in one space. 

By joining us at Inclusivity & Audiences Day, you are starting on your journey to become an agent of change.  

On the day, each session block will comprise of a case study followed by an action session, where you will split out into breakout groups to discuss your thoughts and the provided provocations. You will be placed into your breakout group at the start of the day and will remain in this same group of delegates throughout the day. 

By the end of the day, you will have created a series of pledges, based on the provocations offered by our speakers, that you can work towards as part of your 7-a-day. 

By attending Inclusivity and Audiences Day as part of your 7-a-day, your takeaways will include: 

  • Insights into achieving meaningful collaborative representation  
  • An understanding of how to place wellbeing at the core of your strategy  
  • Your pledge to introduce ways to explore your organisation’s acknowledgement from a historical context  
  • Ways to strengthen connections with the communities you serve  

Booking now closed

Standard Member rate: £105 + VAT
Available from 3 February 2023

Small Organisation/Freelance Member rate:
£75 + VAT

Non-member rate: £155 + VAT

Each session block comprises of a case study followed by an action session, where you will split out into breakout groups to discuss your thoughts and the provided provocations. You will be placed into your breakout group at the start of the day & will remain in this same group of delegates throughout the day. 

Please note: we will be adding further details to the timetable as we move closer to the event. 

9:30am — 10:00am

Mindfulness work — finding inner strength

This session will prepare you for the day, helping you get into a focused mindset for a day of learning and reflection through breath work, gentle movement and a guided meditation.

As a scientist and arts advocate, Nurin will be taking an experimental approach, so you are invited to have an open mind using the power of breath. 

We breathe in different ways depending on how we feel.  The intention is that you can moderate your breath to empower you for different situations. Delegates with all different abilities can do this.

Speaker: Dr. Nurin Veis

10:15am — 11:20am

Wellbeing and Climate Change

This session is a watch party, where you will view the short film ‘Only The Stars Know’ by Project Me-Ecom. Following the screening delegates will then share in a discussion that invites you to explore the intersectionality of our purpose, our identity and our wellbeing. 

Please note that there is a trigger warning attached to this screening. 

This session will:

  • Explore cultural differences and perceptions of mental health and how this may affect people differently
  • Provide an understanding of how the signs may show differently for different people
  • Identify integrated positive methods to better look after your mental health

Speakers: Moiz Siddiqi & Bea Udeh

11:30am — 1:00pm

Governing and Leadership — showing up for your team

There is an invisible link between the work that we want to share and the way to share it with buy-in.  As we guide our teams and boards from the beginning of this buy-in process, where have we actually ended up and is everybody with us or falling off wagons?  

As part of this session, Charlie Morrison will share a case study on how the direction or outcomes of EDI ‘activism’ are not visibly obvious when you are leading change — it takes a lot of consistency and plenty of collaborative thinking as processes and policies are (re-)developed and action/activism is identified. 

Naomi Jones will share how Yr Wyydfa, formerly known as Mount Snowdon, reclaimed its place name in order to reiterate cultural values that came through in a consultation centring the community that lives around it. She will outline the legal and the emotional considerations that blurred the lines during the leadership considerations.

And Lynette Lucas will share how a strategic organisational shift in mindset was achieved by removing the term nitty-gritty in their everyday language. 

Speakers: Lynette Lucas, Nima Taleghani, Naomi Jones & Charlie Morrison

1:00pm — 1:30pm


1:30pm — 2:30pm

Letting Language Loose — communicating to be understood internally and externally

What we say, what we do and what we mean have an impact on our authority and authenticity.  Do our communications, both written and verbal, elicit the intended response from our audience?  In this session you’ll hear how the AMA and other organisations are leading with language at the heart of their missions.  

This session will:

  • Help you identify where to adjust language to suit the person or scenario you are addressing
  • Explore why code switching is not always a bad thing
  • Delve into how language and social justice are directly proportional to each other

Speakers: Cath Hume, Joris Lechene & Katrina Marshall 

2:45pm — 3:45pm

Mapping a Pledge of Acknowledgement

This final session takes us full circle from where we started today, asking us to pledge to make changes using a different take on how language is currently used, and behave with an intention different to the one we had yesterday.  

As part of this session, Amy Rich will share and demonstrate how we can create a map that acknowledges our communities by making heritage visible. This will be set against the digital context of CRER’s Black History Map, Scotland.

Speakers: Amy Rich & Darren Pih

Further speakers will be added as we move closer to the event.

Moiz Siddiqi

Headshot of Moiz Siddiqi

Former Youth Mayor of Derby, mental health researcher and current aspiring nuclear astronaut, Moiz Siddiqi is the founder of Project Me-Eco, exploring innovative ways to tackle climate change and the mental health crisis.

Lynette Lucas

Headshot of Lynette Lucas

As the Chair of NCVO’s staff REACH Network and lead behind NCVO’s journey to becoming a Bronze Awardee Trailblazer with Race Equality Matters, Lynette has dedicated her later career to driving impactful change in fostering inclusion and equity. Within NCVO, she has spearheaded numerous race equity initiatives, steering the organisation towards accountability in their quest to become an anti-racist entity.

Cath Hume

Headshot of Cath Hume

Cath is the CEO of the Arts Marketing Association, Chair of the Family Arts Campaign and a board member of Ensemble Reza. Cath has been with the AMA for 10 years, 6 of these as CEO. Prior to working at the AMA Cath was a visiting lecturer at the University of Surrey, a cultural consultant and the Director of Smart Audiences. Cath has an MA in Theatre in Education and holds the CIM Professional Diploma in Marketing and a Mini MBA in Marketing.

Joris Lechêne 

Headshot of Joris Lechêne

Joris is a trainer in Anti-racism, Bias, Privilege and decoloniality. Drawing on his experience of various marginalised identities at the intersections of race, neurodivergence, class and sexual orientation, he combines his practice of sociology with his lived experience navigating the colonial World to create workshops, content and strategies tackling the topics of systemic inequalities, bias and decoloniality. 

Katrina Marshall

Katrina Marshall headshot

With 20 years’ experience in journalism and public relations, Katrina Marshall is a seasoned Barbadian communicator who cut her teeth in radio and television before moving onto communications and feature writing. Katrina has written passionately about diversity and inclusion especially as it relates to the Black & LGBTQ community. She is an IABC conference speaker and co-author of public relations publication Future Proofed.

Nima Taleghani

Nima Taleghani Headshot

Nima is an actor, writer and facilitator. On screen he is appearing in Heartstopper for Netflix and on stage in Cyrano De Bergerac in New York and the West End. His facilitation work focuses on levelling the playing field and overcoming systemic injustices. He has run long-term active anti racism programmes for senior management teams, and run workshops for the Barbican, BBC, National Theatre, Royal Shakespeare Company & Arts Against Racism.

Amy Rich

Headshot of Amy Rich

Amy is the Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER). She co-ordinates CRER’s work on Black History and this involves working within communities in Glasgow. Some of the organisations and projects she is involved in include the Glasgow Voluntary Race Equality Network and the programme of events for Black History Month Scotland and the campaign to make it year-round.

Bea Udeh

Bea Udeh Headshot

Bea has worked in the arts and cultural sector for over 20 years. Her areas of expertise include audience development, cultural strategy and small biz entrepreneurship. As the AMA’s Head of Diversity Bea leads on Equity policy development and AMA’s strategic approaches to inclusivity and diversity.  She uses her skills to challenge systemic practices that marginalise voices by raising awareness of infrastructural discrimination and anti-Blackness. 

Charlie Morrison

Headshot of Charlie Morrison

Charlie is Executive Director at Walk the Plank — a renowned outdoor arts company working nationally and internationally. He’s been a senior manager and leader in arts charities since 2008 and is a Clore Fellow. Charlie believes passionately in creativity and the impact of the arts, and the importance of ambitious, adventurous, genuine, caring, well run arts organisations. 

Read about Walk the Plank’s EDI journey.

Naomi Jones

Headshot of Naoim Jones

Naomi has worked with National Parks for over 15 years and has developed a career focusing specifically on cultural heritage at the Eryri National Park. She has been Head of Cultural Heritage at the Eryri National Park Authority since 2018 and her role encompasses a range of areas including: strategy, museum services, archaeology, landscape and townscape scale projects, community heritage, grants, interpretation, the arts, education and place names.  

Darren Pih

Headshot of Darren Pih

Darren has over twenty years’ experience working within museums and galleries. He leads the inclusive and ambitious programme strategy for Harewood House.  Whilst at Harewood, he has developed new regional and national programme and academic research partnerships. He is devising the 2024-5 programme and co-curating Create/Elevate: 2024 Harewood Biennial. This engages with discourses around inclusion, decoloniality and environmental sustainability. Darren was previously Curator at Tate Liverpool where he spearheaded the delivery of exhibitions engaging with inclusive social themes including Radical Landscapes (2022-4) and the first major survey in the UK of US artist and activist Keith Haring (2019-20).

Dr Nurin Veis

Headshot of Dr Nurin Veis

Nurin is a Master Teacher accredited in yoga, Himalayan breathwork, kriya and meditation having studied with the Sattva Yoga Academy in Rishikesh, India. Nurin was General Manager of Scienceworks, and Senior Curator of Medicine and Health at Museums Victoria. She has worked as a medical researcher in both Melbourne and New York. Nurin is currently Director of Museums Victoria Research Institute bringing together the areas of First Peoples knowledge, science, technology, history, and contemporary museums, with an emphasis on a multidisciplinary, place-based approach to healing Country, health, and wellbeing. 

Speaker images courtesy of named speakers.

  • Joris Lechêne headshot (c) The White Studio
  • Charlie Morrison (c) Rachel Beeson