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20th February 2019 Aaron McGregor

Inclusivity and Audiences Symposium round up

The AMA’s first Inclusivity and Audiences Symposium took place on 11 and 12 February in Birmingham, It was developed as part of the AMA’s commitment to realising a diverse and inclusive cultural sector.

Image of a tweet from a delegate at the Inclusivity and Audiences Symposium


93% of delegates rated the overall impression of the Symposium as ‘good’ or ‘very good’.

89% of delegates rated the relevance of the keynotes ‘good’ or ‘very good’.

86% of delegates rated the usefulness of the day to their work ‘good’ or ‘very good’.


Cath Hume, the AMA’s CEO says,

“We would like to see a future where culture is a part of everybody’s life. Currently – within what is thought of as the ‘cultural sector’ – inequality is built into our structures, the way we do the big and little things every day. There is a lot to do to change this.

We are working hard as an organisation to have a diverse staff team, board and membership as we know that being inclusive in our workforce is key to realising our vision. As well as looking internally we are always thinking about how we can help our members create change. The Inclusivity and Audiences Symposium is just one part of our programme in which we are committed to doing this.

The aim was to bring together people thinking about inclusion in a strategic way and those delivering the activity within their organisations. We wanted them to be challenged and inspired and given real practical steps to move forward. From the powerful list of aims and action points gathered from delegates through our feedback, we can see that we achieved this.

We also wanted to create a safe space where people can talk about a subject that is vital but can sometimes feel uncomfortable discussing. There were lots of successes from this day but there’s still lots to do.”


Image of a tweet from a delegate at the Inclusivity and Audiences Symposium


Image of a tweet from a delegate at the Inclusivity and Audiences Symposium


Some of our delegates said:

“Honest and thought provoking”

“This really felt like it would be impactful for non-marketing staff to hear. Brilliantly honest and practical.”

“I have a real fire under me now to get things done, and there are some clear routes into working more inclusively.”


The AMA plans to hold another Inclusivity and Audiences Symposium. This will sit more closely alongside the longstanding Audience Diversity Academy programme, which is currently running with its third cohort of participants.

If you are interested in attending the next Inclusivity and Audiences Symposium, please register your interest with the AMA team.


Statistics and quotes taken from delegates who completed the feedback form.



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