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Greening your Marketing

What is it about?

How can we as arts marketeers do our part in tackling the climate emergency?

As part of Season for Change, a UK-wide programme about creative climate action in the run up to the COP26, the UN’s climate negotiations in Glasgow in November, you’ll learn and discuss greener ways of delivering marketing and digital activities in this interactive session.

What will I gain?

— Ways to ‘green’ various types of marketing: print, signage, other physical materials, website, social media

— An understanding of how to do a brief eco-health check of your own marketing

— A commitment to making one environmentally-friendly change to their marketing


Who is it for?

This is a Practical/Strategic session, aimed at early-mid career level delegates.

View more information on AMA conference 2020 and book your place.


Katy Haines | Head of Marketing and Development | Artsadmin

Katie Haines is Head of Marketing and Development at Artsadmin, an arts organisation based in east London that enables artists to create without boundaries and supports artists with free advice and opportunities.

Sustainability is at the heart of everything we do at Artsadmin — from how we run our building to the projects we produce and tour. In 2020, Artsadmin is collaborating with Julie’s Bicycle to deliver Season for Change, a nationwide cultural campaign and programme celebrating the environment and inspiring urgent action on the future of our planet, in the lead up to the UN’s COP26 international climate negotiations in Glasgow in November.

Prior to Artsadmin, Katie worked at the British Council on the Venice Biennale, the British Council Collection and Creative Europe, the EU’s creative funding programme. She has held marketing, press, digital and audience development roles at the South London Gallery, Institute of Contemporary Arts (ICA), Whitechapel Gallery and Barbican.