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Getting to Grips with Brochure Editing for Events and Festivals

What is it about?

Whether you’re about to create your first events brochure (or you’re already a seasoned pro), this quickfire practical session will refresh the basics you’ll need to stay on the right track.

Previously the editor of brochures for Sadler’s Wells, Brighton Festival and others, Jo Burnham will look at the editing, drafting and publishing process from start to finish.

His session will include case studies, advice for staying organised, and thoughts for working effectively with designers, photographers, copywriters, printers, and those in your own organisation.

What will I gain?

— Ways to identify the key challenges involved in creating a print brochure, and strategies for successfully navigating them

— Best practices for staying organised and effective throughout the brochure process, ensuring your workload is manageable and sustainable

— Capacity to better manage your working relationships with designers, copywriters, photographers and printers in relation to producing print brochures

Who is it for?

This is a Practical session, aimed at early career level delegates.

View more information on AMA conference 2020 and book your place.

Speaker

Image of Jo BurnhamJo Burnham | Marketing and Communications Manager | Music Theatre Wales

Growing up in Pennsylvania, Jo graduated from the University of York in 2010, where he was Editor-in-Chief of the York Vision student newspaper. He went on to become a freelance and staff journalist, writing for USA Today, Time Out London, and Delayed Gratification magazine among others.

Since then, Jo has been the Communications Officer for Creative Arts East, Marketing Manager for Sheringham Little Theatre, Marketing and Publications Officer for Sadler’s Wells Theatre, and Senior Marketing Officer for Brighton Dome & Brighton Festival, along with other full-time commercial marketing positions.

Jo specialises in managing print projects and show campaigns, particularly brochures, leaflets and season guides. He continues to offer freelance copywriting and marketing support to arts and commercial organisations for coordinating their campaigns and publicity materials.

Jo is currently the Marketing and Communications Manager for Music Theatre Wales, overseeing the marketing campaigns for their original productions of contemporary opera performances.