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29th May 2019 Jemma Green

From Marketer to CEO

Leadership journey / Transferable skills

What is it about?

As a marketer you know the importance of great communication, of understanding your audiences and of getting people on side with new ideas. It’s not always easy to see the real value of this experience though when it comes to making the next career step.

In this session Jo Gordon, CEO of Royal & Derngate, talks about her journey from Head of Marketing and Sales to CEO. She’ll touch on everything from imposter syndrome, creating a culture of openness, building great partnerships, putting nodal networking into action, and her organisation’s place in the community.

This session will help you think about: how to create an environment within your teams to identify and support the strategic leaders of the future, how to encourage transparency and share responsibility, what you might need to think about before you take the next step yourself and how to give yourself a break in the process

What will I gain?

— Ideas on how to take an honest appraisal of your own leadership style

— Tactics for how to identify the emerging leaders across your organisation

— Further thoughts about how all of your marketing and communication skills can be applied in a leadership context

Who is it for?

Anyone who wants to reflect on their own skills as a leader, is considering taking a next step in leadership, or who wants to hear a frank account of achieving work/life balance in doing so (or pretending to)!

View more information on AMA conference 2019 and book your place.


Jo Gordon | CEO | Royal & Derngate

Jo Gordon is currently Chief Executive of Royal & Derngate, The Core at Corby Cube and Northampton Filmhouse, having recently taken on this role from her previous post as Marketing & Sales Director. She has been an arts marketing professional for 20 years, including running her own freelance marketing agency with clients including the Royal Shakespeare Company, Greg Ripley Duggan, Oxford Playhouse and Theatre Royal Plymouth. She also worked for Ambassador Theatre Group for 7 years and spent time overseas under contract to Creative New Zealand and St James Theatre in Wellington. She is a Trustee of Northamptonshire Community Foundation and mum to two boys. 



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