Sarah Colson | Freelance Marketing
I am a freelance marketing specialist with 9 years’ experience of arts marketing. My clients have included Southbank Centre, National Theatre Live and Battersea Arts Centre.
I have experience of devising and managing a huge range of data-driven marketing campaigns, working across the full marketing mix to strict budgets to achieve income targets. My skills also include marketing strategy, email marketing, social media management, copywriting, overseeing artwork and content creation, developing promotional partnerships, and data analysis.
For National Theatre Live, I executed the marketing campaign for the broadcast of The Lehman Trilogy to cinemas around the world, oversaw social media, e-newsletters and content creation, and deputised for the Senior Marketing Manager over a two-week period. For Southbank Centre, I devised and led the marketing campaign for Man Booker 50 festival and the launch of 2018’s London Literature Festival. For Battersea Arts Centre, I developed the marketing campaign for their annual fundraising event, including managing grassroots outreach to partners and relevant groups.
Prior to becoming freelance, in 2017 I worked at Bangarra Dance Theatre (Australia’s leading Aboriginal performing arts company) and executed the marketing campaign for their best-selling season to date at Sydney Opera House.
“I’d happily hire Sarah again elsewhere. She’s hard-working, conscientious and prioritises well. She’s kind, genuine and easy to get on with, and made great relationships internally and externally. She shone when writing copy and creating show artwork and is really confident managing budgets and running campaigns.”
Katie Walker, Head of Marketing & Sales, Theatre Royal Stratford East
“Sarah was my campaign lead on what would become Bangarra’s best-selling national tour to date, leveraging her considerable digital knowledge, understanding of the market and the brand’s DNA, savvy approach to audience segmentation, and beautiful copywriting to deliver an outstanding 360-degree campaign. Her hands-on knowledge of CRM, and enthusiasm for CRM strategy, enabled her maximise every customer opportunity throughout the campaign: this was most evident for our Sydney Opera House season, where we achieved a total sell out over a five-week run. Sarah also demonstrated a strategic and creative approach to content creation, developing strong pieces and amplifying them accordingly. I would not hesitate to recommend Sarah, and would welcome the opportunity to work with her again.”
Kate Scott, Director of Marketing, Bangarra Dance Theatre