A seasoned freelancer of 11 years and Fellow of the Chartered Institute of Marketing, my consultancy work has attracted the following clients in recent years: Barbican, Battersea Arts Centre, Bristol Old Vic, Cause4, CREATE, Headlong, Hofesh Shechter Company, Kneehigh, Nuffield Theatre, Old Vic Theatre, Regents Park Open Air Theatre and Spektrix. I cover a range of areas including, but not limited to: campaign strategy and implementation, stakeholder engagement, branding, audience development, end-to-end project management (e.g. websites, membership), marketing and comms audits and copywriting.
From 2007-2011 I was Head of Communications at the Royal Court in London under the artistic directorship of Dominic Cooke, launching more than 80 new plays on an unsuspecting public. In addition, I also worked on the West End transfers of Clybourne Park, Jerusalem, ENRON, That Face and Rock n Roll.
Prior to this, I was a freelance marketing and press consultant for a diverse range of art forms including theatre, contemporary dance, comedy and music. My earlier roles include Marketing Account Manager at Ambassador Theatre Group in London and Account Manager at Feref Associates, a design agency.
I am also a professional coach, mentor and trainer.
As an avid believer in life-long learning, I undertake an ongoing programme of professional and personal development, focussing in particular on leadership and change management. Recent courses include: Effective Fundraising and Leadership in the Cultural Sector, Digital Skills for Fundraisers, Be A Trustee, Digital and Social media strategy, Small Business Big Results.
I am a Fellow of the Chartered Institute of Marketing and a member of the Arts Marketing Association. I recently became a Trustee of Sister System, a charity which delivers a year-long mentoring and development programme for teenage girls from looked-after care.
‘I have worked with Kym for many years, through Headlong and Hofesh Shechter Company. She is an extraordinarily effective member of any team: tenacious, dynamic and clear-sighted. I would wholeheartedly recommend her.’
Henny Finch, Executive Producer, Donmar Warehouse
‘Kym joined Bristol Old Vic as Communications Director cover. She designed and delivered the campaign that gave us our highest profile and biggest box office yield to date, and was a great team leader and valued Senior Management strategist. She hit the ground at top speed and stayed there.’
Emma Stenning, outgoing Executive Director, Bristol Old Vic
‘ACT engaged Kym for six months because we believed there were more actor-parents we could reach who needed support. More? An understatement! Kym enabled the charity to double its grants to families and forged new and lasting contacts. She listened to our aims, grasped our values and developed a strategy for ACT that was far-reaching, while being focused and achievable. No jargon, no long meetings. Simply: results.’
Robert Ashby, Executive Director
Tel: 07786 560295