Lucy White | Freelancer arts marketer specialising in dance
Lucy White Arts Marketing
Before becoming freelance, I spent 12 years at Sadler’s Wells where I led the marketing for the venue’s in-house productions on tour nationally and internationally. I was also the marketing lead on two strategic tours for Breakin’ Convention, and for the National Youth Dance Company.
Since then, I have worked with various independent artists and companies on marketing campaigns and audience development initiatives. Current and past clients include Dance Umbrella, Greenwich Dance, McNicol Ballet Collective, The Place, Northern Ballet, Candoco Dance Company, Richard Chappell Dance, New Movement Collective and Fallen Angels Dance Theatre.
I was also part of the three-woman team behind the Talking Moves podcast, launched by Greenwich Dance in 2020.
Areas of specialism include but are not limited to:
- Copywriting
- Marketing planning for touring
- Digital campaigns
- Website briefing
- Design and print experience (including brochures, programmes and tour print)
- Marketing strategy consultation
- Brand development
- Social media strategy
- Podcast production
In my spare time, I am a trustee on the board of Hornsey Town Hall Trust, an independent buildings preservation trust set up to help secure the future of the iconic north London building.
Lucy WhiteEmail: lucywhitearts@gmail.com
Visit: https://www.lucywhiteartsmarketing.com/
