Lucy McNabb | Arts Marketing Specialist for Arts & Culture
Hiya, I’m Lucy!
I’m an arts Marketing Specialist and copywriter with over a decade’s experience in the cultural sector in Australia and the UK. My approach to marketing unites strategy with creativity, precision with playfulness. Having worked across brand, strategy, digital, social and CRM for leading cultural institutions in the UK & Australia including Griffin Theatre Company, National Portrait Gallery and TATE, I execute standout marketing campaigns that attract key audiences, exceed targets, build strong relationships and enhance brand standing.
My skills: Marketing strategy, brand development, marketing design, digital marketing, social media and content strategy, artist liaison, relationship building and partnerships, CRM and email marketing, paid media, project and stakeholder management, team leadership, copywriting, process improvement, website development, fundraising
RECOMMENDATIONS
“I absolutely loved working with Lucy during her time freelancing at Tate as she lead the Theatre Picasso marketing campaign. She’s extremely knowledgeable and brings a wealth of experience across the Arts sector…Super creative and solutions-focused, across the project she was always completely calm and reassuring even under pressure. Really grateful for her leadership and support, and would recommend in a heartbeat.” – Lexie Wilson, Senior Marketing Manager, TATE
“Lucy is highly personable, diplomatic and approachable so built relationships across the organisation very quickly. She covered a huge amount of ground, identifying the key issues and delivering solutions. She brings great experience from national institutions, combined with a pragmatic approach that meant she adapted ideas for the size of our gallery (and budget). She moved agilely between strategy and delivery and brought a welcome new focus on data analysis. She was a trusted confidante on a wide range of matters and it would be a pleasure to work with her again.” – Sarah Songhurst, COO, Pallant House Gallery
“Lucy is an exceptional talent and will be an arts marketing leader to watch as she continues to steer cultural brands to commercial success in challenging times. Smart, dedicated and generous to colleagues, direct reports and external peers alike, she is an outstanding communicator and a true delight to work with in any capacity.” – Julia Ross, Head of Marketing & Development, The Postal Museum
“Lucy is a warm and passionate person who brings dedication and creativity to her work, along with a genuine love of the arts…Lucy impresses by remaining calm under pressure and is integral to the delivery of stand-out campaigns. She is a proficient copy-writer, manages print, design and production brilliantly, and deals with internal and external stakeholders in a consistently kind and efficient way. Overall she is a brilliant team member.” – Emily Summerscale (Former) Senior Marketing Manager, National Portrait Gallery
Lucy McNabbEmail: hello@lucymcnabb.com
Visit: https://www.linkedin.com/in/lucy-mcnabb-a5a3331a5/
