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Freelancer directory



26th September 2018 Lucy Conlan

Loyalty and membership, email and CRM, integrated campaigns

Conlan Consulting

My aim is to share and develop my knowledge as I listen to and respond to my clients.

I’ve had in-house roles at the Barbican, Natural History Museum, English Heritage and Southbank Centre where I specialised in membership, CRM and email marketing.

I can work with you and your team and organisation on any of the following areas:

Loyalty and membership
Working with clients to gain deeper understanding as to where or why they are gaining new customers. Solutions include:
• Review and audit existing membership schemes
• Advise about the potential for membership and loyalty schemes and work with clients to implement them
• Help identify loyal customers, and customers who have the potential to grow
• Improve and refine the range of member benefits
• Suggest ways to reward and surprise good customers
• Demonstrate the wider impact of members beyond their subscription value

Enhancing marketing performance and digital conversion
Helping clients unlock potential of existing customers by developing response driven communications:
• Work with organizations to demonstrate the marketing solutions are working to provide sustainable profitability
• Analyse campaign, social media, website and e-commerce performance
• Refine existing approaches or developing new strategies to generate new customers, followers, audiences and donors
• Set up testing opportunities including creative propositions, media and conversion online

Customer Relationship Management (CRM)
Loyal customers are the ultimate aim of most businesses and in this area potential solutions include:
• Recommend new approaches to create a thriving customer-focused cultured based on database insights
• Collaborative create CRM strategies, roadmaps and guidance
• Advise on the research and analysis options to gain deeper customer insights
• Establish or refine customer segmentation models
• Develop communications and campaigns based on customer needs

Training, coaching, mentoring and directorate/executive strategic support and recruitment
Busy managers and team members are supported to develop existing or new skills. Solutions include:
• Train teams or individuals on topics such as creative development, campaign strategy and evaluating performance
• Coach and mentoring individuals to enhance their management or marketing skills
• Support time-poor directors and senior executives with confidential advice and strategic guidance
• Draw up job descriptions, set tasks and be part of the interview process

Testimonials
Lucy is an accomplished marketer who combines top-notch strategic knowledge with practical, actionable marketing support. When we worked together at the Landmark Trust, Lucy provided valuable advice on direct and email marketing and website development.
Helen Hartstein, Head of Audience Development at The Royal Albert Memorial Museum & Art Gallery

Lucy’s experience in membership and loyalty scheme has helped Southbank Centre to dramatically grow its membership base as well as improve retention and renewal rates to levels in excess of 90%.
Chris Denton, Director of Communications, Southbank Centre

Lucy Conlan
Freelance Marketing Consultant
Email: lucyconlan@gmail.com

Visit: https://www.linkedin.com/in/lucyconlan/




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