Katy Raines | Audience Insight, CRM and Audience Development | Indigo-Ltd
Katy and her colleagues at Indigo can help with projects large or small, involving a single organisation or a consortium or partnership.
Katy is the co-founder of small consultancy Indigo and is regarded as one of the UK’s leading consultants on data-driven marketing for Cultural Organisations. She has a particular passion for CRM (including systems) and segmentation, and in using data to effect change and drive an audience-led approach for any cultural organisation. During the 2020 Covid-19 crisis she developed and delivered the largest FREE survey programme of cultural attenders’ attitudes to returning to events – beginning with After The Interval – working with around 600 organisations and capturing responses from almost 300,000 attenders.
Her current clients include the City of Birmingham Symphony Orchestra, Bradford 2025, MAC Belfast, UK Sport, Birmingham 2022, Hull Theatres and Coventry City of Culture 2021. Prior to becoming a consultant in 2006 she held a number of senior marketing roles in large scale venues, holds a Music degree from Cambridge University and a 1st-class MBA from Durham University.
Indigo’s work includes:
Marketing Consultancy: CRM strategy, CRM & Box Office system procurement, Redefining your brand, Staff development, Audience development, Collaborative projects, Marketing and Audience Development Strategy
Audience Insight: Audience overview, Data analysis, Market assessment, Segmentation
Research and Evaluation: Covid return of audiences, Quantitative and Qualitative Research, Evaluation and Measurement, Benchmark surveys
Audit: Marketing MOT, Communications effectiveness review, GDPR Review
Training: Basics of CRM, Sensible Segmentation, GDPR
Co-founder and Partner