Audience-focused marketer with over 12 years’ experience across arts and publishing, working with world-leading arts organisations including the British Museum, Turner Contemporary, English National Ballet, and the award-winning international children’s publisher Usborne and reading charity BookTrust.
Expertise: communications strategy, visitor research, audience development. Full promotional mix — campaign strategy, brand management, digital marketing, website management (including HTML), social media, media planning and buying, design and print production, distribution, partnerships and promotions, visitor research and audience development, travel trade and tourism, cultural tourism, ticketing, project management, public speaking.
Strong campaign management, strategic vision and commercial acumen. Highly organised, adaptable to change, thrive on new challenges. Self-driven, people-focused manager and collaborator.
Have led a number of target-beating campaigns, including:
– Europe and the world: a symphony of cultures, the British Museum’s first ever major music festival – exceeded target attendance by 17%.
– Romeo & Juliet in summer 2017 for English National Ballet – 60% above ticket sales target
– Record-breaking Grayson Perry: Provincial Punk exhibition for Turner Contemporary in summer 2015 – 192,000 visits, 23% above visit target
– 11% increase visitor growth 2014-15 and 20% in 2015-16 and no.1 ranking for Kent Attraction as awarded by Twitter in 2014, as Marketing Manager for Turner Contemporary 2014 – 2016
Current clients include Turner Contemporary, British Museum and Museum Mile.Bryony Bishop
Freelance arts marketing