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Binita Walia | PR | The Space inBetween

PR | The Space inBetween


Photo of Binita Walia

I am an experienced freelance PR consultant. I help organisations raise their visibility through long-term PR strategies, powerful storytelling and research into the best media to nurture relationships with. I work with associate Annie Bacon, a VA and a freelance researcher.

We are trusted and experienced specialists mainly working in the arts, culture and environment sectors with a truly diverse range of incredible clients. We have a wealth of knowledge and imaginative thinking to offer organisations wishing to strengthen brand awareness, build audiences and build and sustain relationships with key supporters on a local and national level. We devise bespoke approaches based on your requirements and can also offer brand, messaging and communications strategy support with our Deeper work.

As a small team we can make a difference to you by seeking out and nurturing great relationships with writers, influencers and relevant press contacts. We have a knack for getting niche and unique projects visibility in the noise of social media and celebrity culture. We can manage complex PR stunts, organise photographers and their briefs and collaborate effectively with your marketing team.

I keep my finger on the pulse with social media, technology and cultural shifts in language that affect how we speak to audiences. I am a Member of the Arts Marketing Association and a Board Trustee for Tangled Feet.

Inhouse, we develop a contacts database especially for you or your organisation, researching the most relevant journalists, influencers and writers. We dig deep into the ever-changing press and media landscape to optimise responses to your press releases.

We are highly responsive and can work to strict timelines with professionalism. The Space inBetween is fully insured with Professional Indemnity, Public Liability and Employer’s Liability.

Key skills:

  • Strategic PR planning aligned with marketing strategies and company vision and goals
  • PR and publicity (with access to various commercial arts and non-arts databases and extensive personal press and media databases)
  • Campaign copywriting
  • Communications Strategy and key messaging ‘Deeper work
  • Internal & partner communications support
  • Thought Leadership support
  • Influencer strategy and delivery
  • Crisis Communications
  • We can also support with website project management, marketing and comms strategies and recruitment of new marketing staff

What people say:

“Binita truly is people-focussed with her work. I know how deservedly popular she is but when we’re working together, I genuinely feel like I’m her only client. I often forget that she isn’t in Manchester because she feels like a warm neighbour. I’ve been super grateful to have her advocating for me and my organisation.” Keisha Thompson FRSA, Artistic Director and CEO.

“You star. You are brilliant and gave me EXACTLY what I needed. I don’t think you can ever fully please a journalist… but you are high on my list of those that do, I can’t thank you enough.” Alex Pope, BBC News Journalist.

“Binita is rigorous, attentive, thoughtful, creative and astonishingly efficient. She asks questions and gets to the heart of the matter. Working with The Space inBetween has opened new doors for us and supported us during a time of development, growth and uncertainty.” Geraldine Gibbons, Senior Producer, Extraordinary Bodies & Cirque Bijou.

“Binita was brilliant to work with, bringing enthusiasm, ideas and understanding to a complex project in a very political environment. Her ability to build and leverage relationships with stakeholders and journalists resulted in plenty of stand out media coverage in print and broadcast titles. She is also very thorough, adaptable, has excellent processes in place and good attention to detail.” Helen Palmer, Press & Comms Lead, Green Space Dark Skies and Walk The Plank.

Binita Walia
Email: binita@thespaceinbetween.co.uk
Tel: +447734507799

Visit: https://www.thespaceinbetween.co.uk