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Binita Walia | PR | The Space inBetween

Binita Walia | PR | The Space inBetween

PR | The Space inBetween

I am an experienced freelance PR and Communications consultant. I help organisations raise their visibility with audiences through long-term PR strategies, and research into the best media to nurture relationships with.

I’m a trusted and experienced specialist mainly working in the arts and charity sectors. I have a wealth of knowledge and imaginative thinking to offer organisations wishing to strengthen brand awareness, build audiences and build and sustain relationships with key supporters on a local and national level.

I can make a difference to you by seeking out and nurturing great relationships with writers, influencers and relevant press contacts. I have a knack for getting niche and unique projects visibility in the noise of social media and celebrity culture. I can manage complex PR stunts (ask me about Polka Patron Amanda Holden!), organise photographers and their briefs and collaborate effectively with your marketing team.

I keep my finger on the pulse with social media, technology and cultural shifts in language that affect how we speak to audiences. I am a Member of the Arts Marketing Association, a Board Trustee for Theatre-Rites and I will be mentoring an Arts Emergency Mentee in 2020.

Inhouse, I will develop a contacts database especially for you or your organisation, researching the most relevant journalists, influencers and writers. I dig deep into the ever-changing press and media landscape to optimise responses to your press releases.

I am highly responsive and I can work to strict timelines with professionalism.

Key skills:

  • Strategic PR planning
  • PR and publicity (with access to Arts Media Contacts and an extensive, personal PR database including broadcast)
  • Influencer Strategy and delivery
  • Campaign copywriting
  • Branding development support
  • Internal & partner communications support

What people say about me:

“Working with Binita has been a fantastic experience. Communication and administration is second to none and she has provided a full scope PR plan that has really helped our client grow their brand. Our client is very niche and Binita got up to speed on their offering incredibly quickly, even helping us to refine our output to make sure it hit the right mark.”
Lewis English, Independent Marketing Consultant, Underpin Marketing

“Binita had an enormous supply of creative ideas for building connections and networks which resulted in some very successful outcomes.”
Hannah Redler Hawes, Data as Culture

“Finding Binita felt like finding a needle in a haystack: working with her has been an incredible experience. Her professionalism, rigour, care and consideration towards collaborators and colleagues enabled our project to reach heights we didn’t think imaginable.”
Daisy Douglas, Commissioned Producer, Tron Theatre

Binita Walia
Tel: +447734507799


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