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Bel Lavratti | Brand & Change Strategy Consultant

Uncover Branding

Black and white photo of Bel Lavratti

I’m an experienced strategist and designer, combining 8 years of experience in Museums with 15+ years of experience in Brand Strategy and Design, and working with clients across 4 continents and cross-industries.

I founded UNCOVER to help museums, cultural projects, and visionary leaders build engaging brands so they can reach beyond their walls and stay relevant to their audiences.

Some of the areas I can help you with:

  • Applied Branding (when you need to brand or re-brand your institution)
  • Brand Audit – knowing how you are perceived is the key foundation for understanding how far are you from where you want to be as a brand
  • Brand Strategy – Positioning/re-Positioning, Brand Manifesto, Brand Architecture, Audience Insights, competitive analysis, and Brand Audit
  • Brand Design – visual and verbal identity development
  • Complete Rebrand Projects – Audit+Strategy+Design
  • Marketing strategy

Everyday Branding (when you need to ensure everyone in your institution work in alignment)

  • Employer Branding
  • Workshops for teams and volunteers
  • Internal and external Workshop moderation
  • Mentoring / coaching

What people say about me:

“Her background and knowledge in the museum field combined with her branding experience meant she was able to grasp our vision, the nature of the project, and to translate it visually. All very quickly.”
Prof. Dr. Manuelina Duarte, PROJETO PRESENÇA KARAJÁ

“Bel has been able to immerse herself in the humanitarian world in an unexpectedly rapid way and has been able to provide us with a branding that reflects both the story of the group and its ambition.”
Jessica Saule, CCD NETWORK

“Bel is one of those professionals you need to work with if you have not yet. We hired her to help us create our brand and brand identity. Subtly, she started asking the right questions about our customers, our purpose, our ambitions and led us through a deep strategic review without noise. As a result, we gain confidence in our business strategy, value-added to customers, and how to better GTM. When she delivered our brand identity, it was a perfect fit, unanimously acclaimed by our team, customers, and partners. Bel is insightful, resourceful, and highly prepared to help businesses create high impact and results by surfacing and translating their true values and strengths.”

Bel Lavratti
Email: bel@uncoverbranding.com

Visit: https://www.uncoverbranding.com