Freelancer tag May 22nd, 2018Amy Firth
I have been working in arts, cultural and events marketing for over 20 years.
I trained as a journalist at University of Wales, Cardiff while working for a number of regional newspapers and radio stations. While working as a radio presenter and news reporter I got my first taste of promotions and marketing.
Since then I have gained a Professional Diploma from Chartered Institute of Marketing and have worked with local authorities, independent, charity and cultural organisations including:
Neath Port Talbot Council Cultural Services
Blaenau Gwent Council Leisure Services
Marketing Manager at Sherman Theatre
Marketing Director at National Dance Company Wales.
I’ve also supported marketing campaigns as a freelancer for:
BBC National Orchestra of Wales
Beyond the Border International Storytelling Festival.
International Women’s Day 2017 Wales.
Chwarae Teg – Womenspire 2017
Papertail Theatre Company
Suzanne is passionate about marketing, arts and culture and is on the board for Papertrail Theatre Company.
With over 10 years experience working in the industry, I was lucky to be part of the team that delivered the biggest party in 2017: Hull, UK City of Culture.
Promoting 2,000 events, across 250+ venues across the city, I headed up the marketing team which were tasked with building a successful audience development plan and securing 1million extra visitors to Hull during the year of 2017, a figure which was exceeded beyond expectations.
Since my time at Hull UK City of Culture, I have built a successful freelance marketing business – working with predominantly Yorkshire based arts and cultural organisations, festivals and NPOs.
My specialisms include:
– Audience development strategy
– Campaign planning and management
– Brand management
– Marketing management support (in-house if required)
– Communication strategy
– Design, print and production management
– Media planning and evaluation
– Budget management
– Focus groups and evaluation
Experienced independent consultant and leader in culture and heritage, with in-house Board and Director-level experience at major UK organisations, including Tate, Natural History Museum, National Theatre, National Museums Scotland and Craft Scotland.
I am based near Edinburgh and work across the UK supporting all types of culture and heritage organisations, including visual and performing arts companies, national and regional museums and galleries, historic houses, membership bodies and sector development networks.
Particular strengths include strategy and team development; visioning and brand building; all aspects of marketing communications and visitor engagement; capital and revenue fundraising; culture change, governance and leadership development.
I have helped:
• a national theatre to review and develop its communications team and operations, create a digital strategy and recruit a director
• a London museum to review and develop its communications in advance of a major capital development
• a historic house & gardens to improve visitor engagement, and to develop its Board governance
• a multi-arts centre to build fundraising skills and capacity
• a leading contemporary gallery to develop its fundraising, marketing and branding, and to make an HLF application
• a membership organisation with strategy for profile, programming and funding
• a university, international festival and national orchestra to recruit senior posts
• a sector support agency to recruit a chief executive and multiple Board members
• the Director & Board of a sector development agency to review vision and strategy
• a theatre with creative ideas for daytime visiting and heritage interpretation
• a local authority to develop a marketing strategy and branding for a planned new museum
• Chairs and Trustees to review governance and support fundraising
You can find client testimonials by visiting my LinkedIn profile
I act as a coach and mentor to established and emerging leaders, and have developed group workshops around Personal Branding and ‘Career MOT’©. Speaking engagements include Edinburgh International Cultural Summit, ESRC and Arts & Business.
As a non-executive advisor I have supported creative industries, heritage, tourism, festivals and professional development bodies. I am the Chair of Craft Scotland and sit on the board of The Fruitmarket Gallery.
In London I worked on the launch of Tate Modern and the first Darwin Centre, and as External Relations Director for National Museums Scotland I led four talented teams covering marketing, digital, fundraising, and national & international strategy; across five sites and four capital projects we together achieved record visitor numbers and raised over £80m, plus six-figure annual revenue income.
I would be delighted to talk to you about how we might work together – please do get in touch for a chat.
In order to meet your CRM needs, we offer an end to end process – working with your teams to identify system requirements, researching suitable systems, helping you to manage the procurement process, providing support with data migration and finally optimising the system. We work with many systems including Salesforce, Tessitura, Spektrix and Capsule CRM. I am a fully qualified Salesforce consultant having worked with Salesforce since 2015 and completed the Salesforce Administrator exam in February 2019.
We have particular expertise in data migration for CRM systems and work directly on the data, combining databases to create an input file for the new system which gives us the opportunity to reduce duplicates and neaten the data. We then review the final data in your new CRM system and implement different checking techniques to ensure you are confident with the migration sign off. If you have a complex database or a system which is taking live orders that cannot be paused for any time, we will work with your IT teams to recommend an approach which can be implemented at the point of data migration.
For your research and insight needs, we are experts in quantitative market research and pulling together data from multiple sources to create a holistic view of your organisation. We work with highly skilled qualitative researchers who add depth and uncover hidden insights. If you prefer to conduct your own research programmes in-house, we offer a consultancy service to support you with a really good foundation in what to do – from questionnaire design, to software decisions and advice on how to optimise your reporting. Questionnaire design and the right software is crucial to the success of your insight programmes and getting the set up right at the start can save you hours/weeks of time later on.
As well as supporting you on your CRM and insight journey, we enjoy sharing our knowledge and skills to empower you and your teams.
Using experience gained from a range of arts and cultural organisations I can offer a number of services to support your project including:
Strategy planning and support – Social media coordination – Copywriting and content creation – Audience development
Please contact me to start a conversation about how we can work together.
I provide bespoke, evidence-driven interpersonal communications consultancy, appraisals, and training—
with the aim of improving organisational well-being.
Services include (but are not restricted to) text-analytic assessments of the psychometric properties of internal and external communications material; face-to-face appraisals of communicative style; tailored, strategic solutions to specific communications challenges; team dynamics reviews and strengths identification; and bespoke training in negotiation, persuasion, influence, compliance, conflict resolution, and staff well-being.
A seasoned freelancer of 12 years and Fellow of the Chartered Institute of Marketing, my consultancy work has attracted the following clients in recent years: Barbican, Battersea Arts Centre, Boulevard Theatre, Bristol Old Vic, Cause4, CREATE, Headlong, Hofesh Shechter, Kneehigh, Nuffield Theatre, Old Vic Theatre, Regents Park Open Air Theatre, Spektrix and Tramshed. I cover a range of areas including, but not limited to: campaign strategy and implementation, branding, audience development, project management (e.g. websites, membership), marketing and comms audits and copywriting. I also deliver workshops on marketing and branding.
From 2007-2011 I was Head of Communications at the Royal Court in London under the artistic directorship of Dominic Cooke, launching more than 80 new plays on an unsuspecting public. In addition, I worked on the West End transfers of Clybourne Park, Jerusalem, ENRON, That Face and Rock n Roll.
Prior to this, I was a freelance marketing and press consultant for a diverse range of art forms including theatre, contemporary dance, comedy and music. My earlier roles include Marketing Account Manager at Ambassador Theatre Group in London and Account Manager at Feref Associates, a design agency.
As a professional Coach and Mentor, I work with middle and senior leaders in the cultural sector to help them achieve their personal and organisational goals.
As an avid believer in life-long learning, I undertake an ongoing programme of professional and personal development, focussing in particular on leadership and change management. Recent courses include: Fundraising and Leadership, Be A Trustee, Digital and Social media strategy, Small Business Big Results.
I am a Trustee of Sister System, a charity which delivers a year-long mentoring and development programme for teenage girls from looked-after care and part of the freelance collective www.makesthree.org
‘I have worked with Kym for many years, through Headlong and Hofesh Shechter Company. She is an extraordinarily effective member of any team: tenacious, dynamic and clear-sighted. I would wholeheartedly recommend her.’
Henny Finch, Executive Producer, Donmar Warehouse
‘Kym joined Bristol Old Vic as Communications Director cover. She designed and delivered the campaign that gave us our highest profile and biggest box office yield to date, and was a great team leader and valued Senior Management strategist. She hit the ground at top speed and stayed there.’
Emma Stenning, Executive Director, Bristol Old Vic
‘ACT engaged Kym for six months because we believed there were more actor-parents we could reach who needed support. More? An understatement! Kym enabled the charity to double its grants to families and forged new and lasting contacts. She listened to our aims, grasped our values and developed a strategy for ACT that was far-reaching, while being focused and achievable. No jargon, no long meetings. Simply: results.’
Robert Ashby, Executive Director
I have achieved much over the last few years, and am now keen to support others in their endeavours, to help them reach their full potential.
If you are looking for someone to strategise, plan or implement marketing communications and audience development work, then please get in touch.
Here’s some areas I could help with:
– Branding/visual identity
– Strategy (marketing & audience development)
– Change management
– Communications & social media content integration
– Audience development / customer acquisition & retention
– Data analysis & insight
– Fundraising communications
I am results-oriented, and would love to talk to you about how to make your life easier and your marketing communications more effective. Although I’m based in East Kent, I love to see the world, and can travel.
For some of my blog posts and case studies, please check out my LinkedIn profile — link below.
The Experience Business will work with you to deliver more appealing, relevant and impactful audience experiences that return value back into the business in the forms of mission delivery, audience development and contributing to that all important bottom line.
I create dynamic environments that encourage you to think differently, generate ideas and explore possibility. The approach is human-centered, placing the audience at the heart of business practice through immersive Labs (1 to 5 days) that are facilitative, creative and engaging.
The Experience Business Toolbox is stuffed with proven methods to help you understand, conceive and design better services, exhibitions and programmes of work:
- Core Purpose Lab creates persuasive narratives that articulate the value you create for your audiences and communities. Clients include Liverpool Everyman and Playhouse, Creative Victoria and The City of Cape Town Department of Culture.
- Audience Experience Lab applies customer journey mapping to your customer experience in order to pin point where you are under-performing, supports the development of improvement programmes and explores the potential for new value creation. Clients include The Swiss Science Centre, Imperial War Museum North, Uppsala Stadsteater, Warwick Arts Centre, The Touring Network (Highlands and Islands) and Melbourne Arts Centre.
- Brand Experience Lab helps you translate your brand into vivid experiences that differentiate your offer, win hearts and minds and build brand trust. Clients include the National Football Museum and the Royal Liverpool Philharmonic Orchestra.
- Innovation Lab unsticks your thinking in a co-creational environment to surface bold new concepts and open up fresh horizons of possibility. Clients include The Geffrye Museum of the Home, Royal Exchange Theatre Manchester and Goldfield Arts Centre, Western Australia.
- Design Thinking Labs hone these concepts into services, exhibitions and experiences that deliver mutual value for you and your audiences/stakeholders. Clients include Australia Council for the Arts, Arts Marketing Association and the Federation of Scottish Theatres.
- ‘Make-athons’ turn your staff teams from service deliverers into the creative producers of the audience experience, dissolving silos and building ownership. Clients include West Yorkshire Playhouse, Tullie House Museum Carlisle and Rockhampton Art Gallery Queensland (Australia).
- Training programmes are designed to upskill staff teams to better understand and shape audience experiences. Topics include Observational Research, Customer Journey Mapping, Design Thinking, Creative Thinking and Running Focus Groups. Clients include the AMA, Audiences Northern Ireland, BALTIC Centre for Contemporary Art, Warwick Arts Centre and The Wordsworth Trust.
I am also available to facilitate Board Away Days and Staff Development Days on the themes of Core Purpose, Design Thinking, Brand and Audience Experience.
Since launching The Experience Business in 2012, I have worked on some amazing projects with forward thinking organisations that have taken a leap of faith into a new way of working. Examples include:
– a ground-breaking Audience Engagement Programme, using design thinking to co-create audience-centric initiatives in remote and regional Australia, funded through Australia Council for the Arts.
– design thinking consultant on the AMA Future Proof Museums programme working with 8 museums on developing their visitor experience.
– Audience Experience Programme at the Liverpool Everyman and Playhouse, incorporating customer journey mapping and design thinking, which increased on-line booking revenue generation and led to a successful re-positioning of the fundraising strategy.
– development of a Visitor Experience Framework and Evaluation Toolkit for ON FIFE Cultural Trust.
– together with The Touring Network (Highlands and Islands), applying design thinking to develop alternative models of devising new work and audience engagement initiatives for rural touring, funded through the Paul Hamlyn Foundation.
– Visitor Experience Audit of the National Coalmining Museum which informed a successful £600k+ HLF bid to improve the visitor experience on site.
– working with the Royal Liverpool Philharmonic Orchestra to co-create a suite of three successful backstage tours. Demand now outstrips supply.
– professional development programme at Warwick Arts Centre designed to create an in-house team skilled in evaluating and improving the in-venue audience experience.
– Facilitator-in-residence at the City Recital Hall, Sydney, working intensively with staff for one week, applying customer journey mapping and experience design to re-imagine the in-venue experience.
I reveal hidden income streams and dramatically energise engagement for arts and non-profit organisations. I do this in five main ways:
1) Acting as the matchmaker between marketing and fundraising to create new lines of income
2) Increasing global reach to develop audiences in new territories and bring new international new audiences to you
3) Increasing audience bravery, encouraging audiences to release their inner child and try something new
4) Increasing audience engagement, making audiences need you, not just want you
5) Project managing organisational change projects which combine audience and donor development, fundraising and market research.
I enable organisations to reach their potential through employing the best, most streamlined tactics possible. Working in this streamlined way places me as your navigator to lead the way, putting in the lion’s share of the work, to ensure that your journey from project start to project success is as effortless as possible.
Hannah has experience working with venues, composers, choirs, orchestras, musicians and music charities, leading creative marketing campaigns for numerous concerts outside of traditional spaces, including warehouses, pubs, clubs, museums, hospitals and prisons.
Specialising in social media, Hannah has managed the digital presence for many music organisations and artists including choral composer John Rutter. Her production credits include classical club nights and contemporary classical gigs in pubs for Nonclassical. Her alter ego is the Founder & CEO of London Flashmob, which sees her creating quirky pop-ups from wedding proposals to cultural pranks, including the London Undersound – a participatory audio adventure through the streets of Soho.
I’m a freelancer working across the UK with museums, libraries, galleries, theatres and heritage organisations.
With over eighteen years’ experience in the sector, I provide tactical and strategic support in:
– independent exploratory research and consultation
– marketing and communication
– audience development planning.
I’m also a qualified trainer and facilitator.
Previous clients include: National Trust, London Transport Museum, Manchester Art Gallery, More Music, Macclesfield Museums, Manchester International Festival, Rosehill Theatre, Royal Exchange Theatre, St Helens Libraries, Salford Libraries, Wirral Libraries, Leeds Libraries, Arts Council England, National Museums Liverpool plus many more.
Find new audiences, communicate with your most engaged visitors, grab attention for your projects. Tell everyone who you are and what you do.
Spark Arts Marketing & Project Management is run by Caz Slota, a freelance arts marketer with over 10 years of experience in the performing arts industry.
Whether you are looking for a partner for a long-term project or simply have a quick one-off piece of work, Spark can provide what you need. Services include:
o Marketing campaigns for shows, projects or venues
o Online & digital services – SEO, websites, social media, email communications
o Asset creation – Flyer, poster and brochure design, video editing, copywriting, online media production
o Strategy, planning and research – project administration, audience development, branding and other services with a wider scope
As an experienced marketing and communications professional who has worked with and for a wide range of arts organisations spanning over 20 years, I challenge organisations to think about their approach to audiences from both the inside and out.
The significant success I have achieved in audience development and segmentation – Test Drive the Arts programme, a cutting edge Customer Relationship Management (CRM) and segmentation strategy: Audience Builder and many other ground-breaking audience development programmes many of which have been widely disseminated and copied across the UK and Europe – means I can draw on that experience to create bespoke, creative and strategic audience focused solutions that are effective and value for money.
My approach includes new technology consultancy and implementation project management providing the systems solutions to deliver organisational CRM strategies.
Since launching HD Consulting in 2010 I’ve worked on a whole range of interesting CRM, Marketing and Audience development projects including:
– a joint project with Morris Hargreaves Mcintyre to develop an audience insight, segmentation and CRM strategy for Shakespeare’s Globe.
– enabling the National Horse Race Museum to identify a fit-for-purpose and cost effective CRM system solution, ready for the opening of their new museum site whilst also meeting the wider needs of the organisation in terms of developing an overarching systems strategy. The aim was to address the integration of existing systems, provision of the right physical hard-wear (bar code scanners/mobile devices etc) to allow visitors entry to the museum, and the tools to undertake effective marketing, CRM and reporting analysis.
– leading and managing the Lancashire Classical Music Collaboration – a 2 year audience development programme to develop audiences for classical music in Lancashire – involving an Arts Council England funded partnership between the Halle orchestra, Royal Liverpool Philharmonic orchestra, Manchester Camerata, King George’s Hall Blackburn, The Muni in Colne and The Guildhall, Preston.
– Review, develop and create Customer Relationship Management (systems, strategy, case study) content for the AMA CultureHive website
– working with Welsh National Opera on an audience research project to investigate two key objectives from their marketing strategy a) retaining the core regular existing audience (and increase their frequency and risk taking as appropriate), b) reactivating inactive attenders. We conducted a series of focus groups and telephone interview with audiences from both their home venue, Wales Millenium Centre and several touring venues.
With a wide range of skills and experience, I challenge organisations to consider the role the audience has to play in their success – and identify the changes needed to bring that about. I gained much of my experience working on the ‘client side’ within organisations. So in the arts, education, local authority or voluntary sectors, small-scale creative and tourism enterprises, I am well aware that every penny – and every person – has to count. But as an outsider I can also question accepted objectives and practices. I draw on evidence and my long experience of audience and visitor behaviour to bring imaginative, responsive – and realistically actionable – solutions to my wide range of clients across the UK.
I’m a marketing and audience development consultant and specialise in working with museums, heritage sites, cultural venues and festivals. I provide:
- marketing and audience development strategy, research and evaluation
- marketing and communications campaign delivery
- bespoke training delivery
- workshop facilitation.
I have 15 years’ in-house, agency and freelance experience in heritage, museums, tourism, leisure and public sectors. I’m a co-founder of the Museum Freelance Network and member of the Women Cultural Leaders Network East, and a previous runner-up in the National Freelancer of the Year Awards 2015.
I offer reliable, professional and affordable visitor research, evaluation and marketing consultancy for museums, archives and arts organisations.
I can help you understand your audiences better (through questionnaires, focus groups, accompanied visits and desk research) and I can work with you to reach those people through marketing and audience development planning.