Freelancer tag May 22nd, 2018Amy Firth
I’m a freelance marketing and communications specialist with over 12 years’ experience working in the cultural and creative industries. I’m also a non-executive director and trustee at Brighton Natural Health Centre, a mentor with The Girls’ Network, a member of The Clore Leadership Programme alumni, and an accredited Relational Dynamics 1st Coach.
I started out as a professional dance teacher before making the leap from practitioner to project person. From there, I cut my ‘comms’ teeth working in the arts, quickly finding my marketing niche in creative and digital settings.
I believe that authentic communications and marketing activity helps individuals and organisations to reach their potential. Marketing doesn’t need to be crass or brash to effectively engage an audience. Authenticity is where it’s at. So I love combining coaching methods and tactical expertise to empower people to find their voice, and use it.
I approach my work with energy, agility and a strategic focus, and have a track record of delivering tangible results across a broad spectrum of communications activity.
Jonarc is a small agency based by the sea in Sunderland, in the North East of England. Established in 2016 by founder Jonny Chambers and drawing on decades of experience at all levels of the live theatre industry, we’ve since gone on to produce work for major producers, up-and-coming arts organisations, the NHS and even His Royal Highness The Prince of Wales!
We’re committed to communicating culture, from musicials to music concerts, comedians to culture spots, we work to share the culture that is all around us. Whether its on the side of a big red bus or in the palm of your audience’s hand, our design and creative services, marketing and PR and state of the art ticketing solutions are there to put you centre stage.
I am a strategic communications and marketing professional with over twenty years of experience across the public and private sectors. Until recently I was Head of Corporate Affairs at the UK’s national library, the British Library, with responsibility for corporate strategy, communications, marketing, content production, public policy and community engagement.
I bring a creative and innovative perspective to all projects, immersing myself in the organisation so I can fully understand the challenge. My aim is to ensure that a client’s objectives are met and that impactful solutions are delivered on time and on budget.
The areas I specialise in include:
Strategic Development – Supporting organisations to develop and fine tune their strategies
Communications – Creating and implementing impactful communications’ plans
Audience Development – Creating innovative methods of meeting the demands of current and new audiences
Corporate Leadership – Bringing teams together to forge better alignment and working across communications and marketing departments
Brand Development – Designing and delivering brand marketing campaigns that increase footfall and drive revenue
Community Engagement – Planning new and refreshed approaches to community engagement, based on audience need
As well as working for Polka Theatre as Head of Sales and Marketing, I also work one day a week in web and graphic design. My focus is on providing clients with solutions in these areas where perhaps in-house support isn’t an option. Up until now, I have been commissioning digital projects, and so I know exactly what clients are looking for: understanding; clarity; management of expectations and full delivery with training and handover.
Clear communication lies at the heart of my practice: whether that be with my clients, or guiding them to reach their audience. Everyone has a story to tell, and through my work I will help you tell it, and to the right people.
Web Design: project scoping, UX review, brief development and proposal, project timelines, regular updates, domain and hosting recommendations, e-commerce integration, brand adoption and styling, function implementation, analytics set up and reporting, content creation and occupying, navigation review, post-project support
Graphic Design: project scoping, brief development, project timelines, concept presentation, brand adoption and creation, draft / mock-up approval, regular updates, project sign-off, post-project support
Clients include: Northern Stage, Hexham Book Festival, Curious Souls, City of Dreams and Scott Turnbull (actor).
I’ve always been in love with the arts. Every medium is a story to be told, a connection to be made. For me it’s one of the most important ways that we can build empathy between human beings. It’s one of the ways that we can make positive change.
So it’s no surprise that after graduating university I found myself an internship at the Royal Court Theatre in their marketing team. From then on a fuse had been lit! I loved being the bridge between audience and artform. And I still do.
It is this passion for what I do that really drives me. From my experience I have a great understanding of how audiences interact with an organisation. I am able to fully understand what audiences need and want from marketing. I create successful campaigns that sell tickets, reach out to new audiences and build long-lasting, repeat-visit relationships.
I’ve worked in house at:
– Science Museum
– Royal Albert Hall
– 14-18 NOW
– Battersea Arts Centre
– Digital Theatre
– Royal Court Theatre
My specific areas of expertise include (but are absolutely not limited to);
– Strategy, planning and timelines
– Working with teams to create fully integrated campaigns
– Project management
– Audience research and training. I am fully versed in MHM’s segmentation.
– Social media strategy and content calendars
– Digital campaigns
– Brand and artwork development
– Video, website and print briefing
– Email strategy, sales funnels and email building. I like to create stunning emails that inspire people to take the next move.
– SEO blog writing
– Managing marketing agencies
– Reporting – It’s so important to start with data first in any aspect of a campaign.
I am passionate about developing relationships with underrepresented audiences and was a member of the AMA’s Audience Diversity Academy.
Get in touch if anything on this list sounds like something you need help with.
I have been working in arts, cultural and events marketing for over 20 years.
I trained as a journalist at University of Wales, Cardiff while working for a number of regional newspapers and radio stations. While working as a radio presenter and news reporter I got my first taste of promotions and marketing.
Since then I have gained a Professional Diploma from Chartered Institute of Marketing and have worked with local authorities, independent, charity and cultural organisations including:
Neath Port Talbot Council Cultural Services
Blaenau Gwent Council Leisure Services
Marketing Manager at Sherman Theatre
Marketing Director at National Dance Company Wales.
I’ve also supported marketing campaigns as a freelancer for:
BBC National Orchestra of Wales
Beyond the Border International Storytelling Festival.
International Women’s Day 2017 Wales.
Chwarae Teg – Womenspire 2017
Papertail Theatre Company
Suzanne is passionate about marketing, arts and culture and is on the board for Papertrail Theatre Company.
I’m a marketing and audience development consultant with more than a decade of marketing and events expertise. I specialise in working in the creative, arts, culture, heritage, tourism and sustainable sectors.
Previous experience includes:
• Developing and implementing marketing strategies and plans;
• Event management;
• Managing social media profiles and running campaigns;
• Copywriting and content marketing for websites, email newsletters, blogs, print and social media.
Current and previous clients include: Magdalen Road Studios, Creative Dementia Arts Network, The Beacon, Westmill Solar plus many more.
With over 10 years experience working in the industry, I was lucky to be part of the team that delivered the biggest party in 2017: Hull, UK City of Culture.
Promoting 2,000 events, across 250+ venues across the city, I headed up the marketing team which were tasked with building a successful audience development plan and securing 1million extra visitors to Hull during the year of 2017, a figure which was exceeded beyond expectations.
Since my time at Hull UK City of Culture, I have built a successful freelance marketing business – working with predominantly Yorkshire based arts and cultural organisations, festivals and NPOs.
My specialisms include:
– Audience development strategy
– Campaign planning and management
– Brand management
– Marketing management support (in-house if required)
– Communication strategy
– Design, print and production management
– Media planning and evaluation
– Budget management
– Focus groups and evaluation
I have a ‘holistic’ approach to marketing, which integrates operational (i.e. day-to-day) with strategic marketing. I believe this helps clients identify a clear mission statement to provide strategic vision and direction, alongside practical and achievable goals and objectives as short-term measures to ultimately achieve overall aims.
As an Arts Marketing Specialist, I feel passionately about helping cultural organisations tell their story and reach out to their stakeholders, whether audiences, peers, funders, supporters or corporate sponsors.
Experienced strategic consultant and leader in culture and heritage, with in-house Board and Director-level experience at major UK organisations, including Tate, Natural History Museum, National Theatre, National Museums Scotland and Craft Scotland.
I am based near Edinburgh and work across the UK supporting all types of culture and heritage organisations, including visual and performing arts companies, national and regional museums and galleries, heritage and membership bodies, sector development and leadership networks.
I offer strategic advice, facilitation and coaching. Strengths include branding and all aspects of marketing communications; visitor engagement; capital & revenue fundraising; organisational development: governance, team building and leadership.
I have helped:
• a national theatre to review and develop its communications operation and create a digital strategy
• a London museum to review and develop communications in advance of a major capital development
• a historic house & gardens to improve visitor engagement, and develop Board governance
• two multi-arts centres, to build fundraising skills and to refresh branding
• a national digital agency to develop best practice guidelines
• a leading contemporary gallery to develop fundraising, marketing and branding, and make an HLF application
• a membership organisation with strategy for profile, programming and funding
• recruit senior posts for a university, two international festivals, a sector support agency, a contemporary gallery, a national theatre and orchestra
• the Director & Board of a sector development agency to review vision and strategy
• a theatre with creative ideas for daytime visiting and heritage interpretation
• a local authority to develop a marketing strategy and branding for a planned new museum
• Chairs and Trustees to review governance and support fundraising
You can find client testimonials at my website
I act as a coach and mentor to established and emerging leaders, and have developed group workshops around Branding, Personal Branding and ‘Career MOT’©. Speaking engagements include Edinburgh International Cultural Summit, ESRC and Arts & Business.
As a non-executive advisor I have supported creative industries, heritage, tourism, festivals and professional development bodies. I am the Chair of Craft Scotland and sit on the board of The Fruitmarket Gallery in Edinburgh.
My life in London included launching Tate Modern and the Natural History Museum’s first Darwin Centre. At National Museums Scotland I led four talented teams covering marketing, digital, fundraising, and national & international strategy; across five sites and four capital projects we together achieved record visitor numbers and raised over £80m, plus six-figure annual revenue income.
I would be delighted to talk to you about how we might work together – please do get in touch for a chat.
As a strategic freelance marketing consultant I bring a fresh pair of eyes to your marketing and communications activity. Refresh your marketing with best practice from inside and outside the sector to make sure you get the most out of your marketing.
I can help you with:
* Marketing audit – find out what is working and what isn’t
* Marketing strategies for new or existing offers – find the right people at the right time with the right message
* Brand development – including visual identity, brand positioning and tone of voice
* Marketing campaign planning – ensuring you get the best ROI for your comms
* Digital marketing – set up and best practice for digital marketing channels including AdWords and social media
* Website projects – project management and delivery
* Marketing asset creation – delivery of designs, print, video, email etc through my trusted partners
* Training and coaching – develop your in-house team with bespoke training and support
As a Chartered Marketer, Fellow of the CIM and University Marketing Tutor I have over 20 years of experience in services marketing. I take a collaborative approach to projects ensuring that your in-house team are bought into the new approach. Having worked with large and very small budgets I enjoy finding creative solutions that are low-cost and effective at reaching your target audiences.
My experience includes theatres, tourist attractions, educational programmes, conference venues and community engagement programmes, as well as commercial marketing roles.
I’m based in Nottingham but can work virtually for organisations across the UK.
Get in touch for a chat to see if we’re a good fit.
Using experience gained from a range of arts and cultural organisations I can offer a number of services to support your project including:
Strategy planning and support – Social media coordination – Copywriting and content creation – Audience development
Please contact me to start a conversation about how we can work together.
I provide bespoke, evidence-driven interpersonal communications consultancy, appraisals, and training—
with the aim of improving organisational well-being.
Services include (but are not restricted to) text-analytic assessments of the psychometric properties of internal and external communications material; face-to-face appraisals of communicative style; tailored, strategic solutions to specific communications challenges; team dynamics reviews and strengths identification; and bespoke training in negotiation, persuasion, influence, compliance, conflict resolution, and staff well-being.
The world is overflowing with content and your business has to make its voice heard to the relevant audiences. What should it look and sound like? Should you be spending time writing blogs and taking photos for Instagram? Where on earth do you start with a print publication?
I build content and publishing strategies, and digital user experiences in the arts and creative industries. I provide a trusted opinion, helping organisations to understand how their audiences engage with the content and messages they put out. It’s based on a thoughtful approach to platforms, media and the way we all work together.
I ran the publishing and digital operation for the BBC Proms for many years, and have run marketing campaigns in the events space for organisations including the Royal College of Music, Creative United and TEDxLondon.
A seasoned freelancer of 12 years and Fellow of the Chartered Institute of Marketing, my consultancy work has attracted the following clients in recent years: Barbican, Battersea Arts Centre, Boulevard Theatre, Bristol Old Vic, Cause4, CREATE, Headlong, Hofesh Shechter, Kneehigh, Nuffield Theatre, Old Vic Theatre, Regents Park Open Air Theatre, Spektrix and Tramshed. I cover a range of areas including, but not limited to: campaign strategy and implementation, branding, audience development, project management (e.g. websites, membership), marketing and comms audits and copywriting. I also deliver workshops on marketing and branding.
From 2007-2011 I was Head of Communications at the Royal Court in London under the artistic directorship of Dominic Cooke, launching more than 80 new plays on an unsuspecting public. In addition, I worked on the West End transfers of Clybourne Park, Jerusalem, ENRON, That Face and Rock n Roll.
Prior to this, I was a freelance marketing and press consultant for a diverse range of art forms including theatre, contemporary dance, comedy and music. My earlier roles include Marketing Account Manager at Ambassador Theatre Group in London and Account Manager at Feref Associates, a design agency.
As a professional Coach and Mentor, I work with middle and senior leaders in the cultural sector to help them achieve their personal and organisational goals.
As an avid believer in life-long learning, I undertake an ongoing programme of professional and personal development, focussing in particular on leadership and change management. Recent courses include: Fundraising and Leadership, Be A Trustee, Digital and Social media strategy, Small Business Big Results.
I am a Trustee of Sister System, a charity which delivers a year-long mentoring and development programme for teenage girls from looked-after care and part of the freelance collective www.makesthree.org
‘I have worked with Kym for many years, through Headlong and Hofesh Shechter Company. She is an extraordinarily effective member of any team: tenacious, dynamic and clear-sighted. I would wholeheartedly recommend her.’
Henny Finch, Executive Producer, Donmar Warehouse
‘Kym joined Bristol Old Vic as Communications Director cover. She designed and delivered the campaign that gave us our highest profile and biggest box office yield to date, and was a great team leader and valued Senior Management strategist. She hit the ground at top speed and stayed there.’
Emma Stenning, Executive Director, Bristol Old Vic
‘ACT engaged Kym for six months because we believed there were more actor-parents we could reach who needed support. More? An understatement! Kym enabled the charity to double its grants to families and forged new and lasting contacts. She listened to our aims, grasped our values and developed a strategy for ACT that was far-reaching, while being focused and achievable. No jargon, no long meetings. Simply: results.’
Robert Ashby, Executive Director
I am an experienced freelance PR and Communications consultant. I help organisations raise their visibility with audiences through long-term PR strategies, and research into the best media to nurture relationships with.
I’m a trusted and experienced specialist mainly working in the arts and charity sectors. I have a wealth of knowledge and imaginative thinking to offer organisations wishing to strengthen brand awareness, build audiences and build and sustain relationships with key supporters on a local and national level.
I can make a difference to you by seeking out and nurturing great relationships with writers, influencers and relevant press contacts. I have a knack for getting niche and unique projects visibility in the noise of social media and celebrity culture. I can manage complex PR stunts (ask me about Polka Patron Amanda Holden!), organise photographers and their briefs and collaborate effectively with your marketing team.
I keep my finger on the pulse with social media, technology and cultural shifts in language that affect how we speak to audiences. I am a Member of the Arts Marketing Association, a Board Trustee for Theatre-Rites and I will be mentoring an Arts Emergency Mentee in 2020.
Inhouse, I will develop a contacts database especially for you or your organisation, researching the most relevant journalists, influencers and writers. I dig deep into the ever-changing press and media landscape to optimise responses to your press releases.
I am highly responsive and I can work to strict timelines with professionalism.
- Strategic PR planning
- PR and publicity (with access to Arts Media Contacts and an extensive, personal PR database including broadcast)
- Influencer Strategy and delivery
- Campaign copywriting
- Branding development support
- Internal & partner communications support
What people say about me:
“In the last three years Binita’s insights, fast thinking and tenacity have resulted in some exciting stuff.” Annie Bacon, Creative Producer, BCA
“Thank you Binita. I feel like I am throwing a ball and you keep catching it.” Rebecca, Entelechy Arts
“Thank goodness for an on the ball PR” Dionne Kennedy from the Big Issue.
I am a hardworking and enthusiastic individual with 8 years of experience in the theatre marketing industry covering West End, Tours and Off West-End venues. As a freelancer, I create bespoke marketing packages to fit any budget and suit your individual needs. My range of marketing services are diverse, allowing you to cherry pick from the marketing mix as required, or book a fully cohesive marketing campaign right from brand conception, to closing night.
Current and past clients include Chloe Nelkin Consulting, JHI, Buckland Theatre, Tiata Fahodzi, Guildhall, The National Trust, Pigtails Productions, Scamp Theatre, Lily Atkinson, Tim Johanson, Mark Cartwright, Hampstead Theatre, London Musical Theatre Orchestra, Immersion Theatre, Avex Recitals, Paulden Hall Productions and Watermill Theatre.
Previous employers include Dewynters (promotions), Dreamworks Theatricals and JHI (Marketing Campaigns Manager). On behalf of JHI I managed the marketing campaigns for Kenny Wax Ltd: The Play That Goes Wrong, Peter Pan That Goes Wrong and the West End runs and UK tours of Jacqueline Wilson’s Hetty Feather.
I reveal hidden income streams and dramatically energise engagement for arts and non-profit organisations. I do this in five main ways:
1) Acting as the matchmaker between marketing and fundraising to create new lines of income
2) Increasing global reach to develop audiences in new territories and bring new international new audiences to you
3) Increasing audience bravery, encouraging audiences to release their inner child and try something new
4) Increasing audience engagement, making audiences need you, not just want you
5) Project managing organisational change projects which combine audience and donor development, fundraising and market research.
I enable organisations to reach their potential through employing the best, most streamlined tactics possible. Working in this streamlined way places me as your navigator to lead the way, putting in the lion’s share of the work, to ensure that your journey from project start to project success is as effortless as possible.
I am a freelance arts marketing consultant with over 15 years experience working in the industry. Prior to becoming freelance, I spent 12 years at Sadler’s Wells where I lead the marketing for the venue’s in house productions on tour both nationally and internationally. I was also marketing lead on two strategic tours for Breakin’ Convention, and for the National Youth Dance Company.
Areas of specialism include but are not limited to:
– Marketing planning for touring
– Venue liaison
– Digital campaigns
– Website briefing
– Design and print experience (including brochures and programmes)
– Marketing consultation
Current and past freelance clients include:
Aakash Odedra Company
Joss Arnott Dance (Emergence)
Nikki & JD
Pavilion Dance South West
Remarkable Productions (for Croydon International Mela and London Mela)
Surf the Wave
I am a trustee on the board of Hornsey Town Hall Trust, a buildings conservation trust set up to help secure a future of the iconic north London building.
In my spare time, I am a keen amateur photographer and member of Muswell Hill Photographic Society where I hold the position of Co-President.
Hannah has experience working with venues, composers, choirs, orchestras, musicians and music charities, leading creative marketing campaigns for numerous concerts outside of traditional spaces, including warehouses, pubs, clubs, museums, hospitals and prisons.
Specialising in social media, Hannah has managed the digital presence for many music organisations and artists including choral composer John Rutter. Her production credits include classical club nights and contemporary classical gigs in pubs for Nonclassical. Her alter ego is the Founder & CEO of London Flashmob, which sees her creating quirky pop-ups from wedding proposals to cultural pranks, including the London Undersound – a participatory audio adventure through the streets of Soho.