Freelancer tag May 22nd, 2018Amy Firth
I’m a freelance marketing and communications specialist with over 12 years’ experience working in the cultural and creative industries. I’m also a non-executive director and trustee at Brighton Natural Health Centre, a mentor with The Girls’ Network, a member of The Clore Leadership Programme alumni, and an accredited Relational Dynamics 1st Coach.
I started out as a professional dance teacher before making the leap from practitioner to project person. From there, I cut my ‘comms’ teeth working in the arts, quickly finding my marketing niche in creative and digital settings.
I believe that authentic communications and marketing activity helps individuals and organisations to reach their potential. Marketing doesn’t need to be crass or brash to effectively engage an audience. Authenticity is where it’s at. So I love combining coaching methods and tactical expertise to empower people to find their voice, and use it.
I approach my work with energy, agility and a strategic focus, and have a track record of delivering tangible results across a broad spectrum of communications activity.
I am a strategic communications and marketing professional with over twenty years of experience across the public and private sectors. Until recently I was Head of Corporate Affairs at the UK’s national library, the British Library, with responsibility for corporate strategy, communications, marketing, content production, public policy and community engagement.
I bring a creative and innovative perspective to all projects, immersing myself in the organisation so I can fully understand the challenge. My aim is to ensure that a client’s objectives are met and that impactful solutions are delivered on time and on budget.
The areas I specialise in include:
Strategic Development – Supporting organisations to develop and fine tune their strategies
Communications – Creating and implementing impactful communications’ plans
Audience Development – Creating innovative methods of meeting the demands of current and new audiences
Corporate Leadership – Bringing teams together to forge better alignment and working across communications and marketing departments
Brand Development – Designing and delivering brand marketing campaigns that increase footfall and drive revenue
Community Engagement – Planning new and refreshed approaches to community engagement, based on audience need
With over 10 years experience working in the industry, I was lucky to be part of the team that delivered the biggest party in 2017: Hull, UK City of Culture.
Promoting 2,000 events, across 250+ venues across the city, I headed up the marketing team which were tasked with building a successful audience development plan and securing 1million extra visitors to Hull during the year of 2017, a figure which was exceeded beyond expectations.
Since my time at Hull UK City of Culture, I have built a successful freelance marketing business – working with predominantly Yorkshire based arts and cultural organisations, festivals and NPOs.
My specialisms include:
– Audience development strategy
– Campaign planning and management
– Brand management
– Marketing management support (in-house if required)
– Communication strategy
– Design, print and production management
– Media planning and evaluation
– Budget management
– Focus groups and evaluation
I love working collaboratively with organisations, building long-term relationships with clients and helping people tell their stories. through campaigns, emails, case studies, film scripts, blogs and features articles.
Charity and education organisations I’ve worked with include: Ministry of Stories, King’s College London, Ed Coms, Into Film, Anthony Nolan, Smile Train, The Outward Bound Trust, Evelina London Children’s Hospital, Guy’s Cancer and British Heart Foundation.
My arts and culture writing has been published in Read Me (Girls on Tops), Live For Films, Walloh, London Cheapo and Village Raw.
Some nice things my clients have said:
“Becky has produced a range of interesting and innovative educational resources for us that meet the needs of the specified audience. Her attention to detail is excellent and is reflected in the quality of her work”.
Adwoa Oforiwa, CPD/ Resources Manager, Into Film
“Becky is a multi-faceted, highly talented writer and reliable team member. She continuously brings her A-game to meetings in terms of preparedness and creativity—her ideas/pitches often make it to the top of our editorial list.”
Adriana Paradiso, Editor-In-Chief Fast Train Ltd
“Becky is thorough, inventive, pragmatic and articulate. Working with her on our web project was straightforward and enjoyable. We couldn’t have placed our words in safer hands.”
John Perlmutter, Creative Director, Earth
Experienced strategic consultant and leader in culture and heritage, with in-house Board and Director-level experience at major UK organisations, including Tate, Natural History Museum, National Theatre, National Museums Scotland and Craft Scotland.
I am based near Edinburgh and work across the UK supporting all types of culture and heritage organisations, including visual and performing arts companies, national and regional museums and galleries, heritage and membership bodies, sector development and leadership networks.
I offer strategic advice, facilitation and coaching. Strengths include branding and all aspects of marketing communications; visitor engagement; capital & revenue fundraising; organisational development: governance, team building and leadership.
I have helped:
• a national theatre to review and develop its communications operation and create a digital strategy
• a London museum to review and develop communications in advance of a major capital development
• a historic house & gardens to improve visitor engagement, and develop Board governance
• two multi-arts centres, to build fundraising skills and to refresh branding
• a national digital agency to develop best practice guidelines
• a leading contemporary gallery to develop fundraising, marketing and branding, and make an HLF application
• a membership organisation with strategy for profile, programming and funding
• recruit senior posts for a university, two international festivals, a sector support agency, a contemporary gallery, a national theatre and orchestra
• the Director & Board of a sector development agency to review vision and strategy
• a theatre with creative ideas for daytime visiting and heritage interpretation
• a local authority to develop a marketing strategy and branding for a planned new museum
• Chairs and Trustees to review governance and support fundraising
You can find client testimonials at my website
I act as a coach and mentor to established and emerging leaders, and have developed group workshops around Branding, Personal Branding and ‘Career MOT’©. Speaking engagements include Edinburgh International Cultural Summit, ESRC and Arts & Business.
As a non-executive advisor I have supported creative industries, heritage, tourism, festivals and professional development bodies. I am the Chair of Craft Scotland and sit on the board of The Fruitmarket Gallery in Edinburgh.
My life in London included launching Tate Modern and the Natural History Museum’s first Darwin Centre. At National Museums Scotland I led four talented teams covering marketing, digital, fundraising, and national & international strategy; across five sites and four capital projects we together achieved record visitor numbers and raised over £80m, plus six-figure annual revenue income.
I would be delighted to talk to you about how we might work together – please do get in touch for a chat.
Using experience gained from a range of arts and cultural organisations I can offer a number of services to support your project including:
Strategy planning and support – Social media coordination – Copywriting and content creation – Audience development
Please contact me to start a conversation about how we can work together.
I provide bespoke, evidence-driven interpersonal communications consultancy, appraisals, and training—
with the aim of improving organisational well-being.
Services include (but are not restricted to) text-analytic assessments of the psychometric properties of internal and external communications material; face-to-face appraisals of communicative style; tailored, strategic solutions to specific communications challenges; team dynamics reviews and strengths identification; and bespoke training in negotiation, persuasion, influence, compliance, conflict resolution, and staff well-being.
The world is overflowing with content and your business has to make its voice heard to the relevant audiences. What should it look and sound like? Should you be spending time writing blogs and taking photos for Instagram? Where on earth do you start with a print publication?
I build content and publishing strategies, and digital user experiences in the arts and creative industries. I provide a trusted opinion, helping organisations to understand how their audiences engage with the content and messages they put out. It’s based on a thoughtful approach to platforms, media and the way we all work together.
I ran the publishing and digital operation for the BBC Proms for many years, and have run marketing campaigns in the events space for organisations including the Royal College of Music, Creative United and TEDxLondon.
A seasoned freelancer of 12 years and Fellow of the Chartered Institute of Marketing, my consultancy work has attracted the following clients in recent years: Barbican, Battersea Arts Centre, Boulevard Theatre, Bristol Old Vic, Cause4, CREATE, Headlong, Hofesh Shechter, Kneehigh, Nuffield Theatre, Old Vic Theatre, Regents Park Open Air Theatre, Spektrix and Tramshed. I cover a range of areas including, but not limited to: campaign strategy and implementation, branding, audience development, project management (e.g. websites, membership), marketing and comms audits and copywriting. I also deliver workshops on marketing and branding.
From 2007-2011 I was Head of Communications at the Royal Court in London under the artistic directorship of Dominic Cooke, launching more than 80 new plays on an unsuspecting public. In addition, I worked on the West End transfers of Clybourne Park, Jerusalem, ENRON, That Face and Rock n Roll.
Prior to this, I was a freelance marketing and press consultant for a diverse range of art forms including theatre, contemporary dance, comedy and music. My earlier roles include Marketing Account Manager at Ambassador Theatre Group in London and Account Manager at Feref Associates, a design agency.
As a professional Coach and Mentor, I work with middle and senior leaders in the cultural sector to help them achieve their personal and organisational goals.
As an avid believer in life-long learning, I undertake an ongoing programme of professional and personal development, focussing in particular on leadership and change management. Recent courses include: Fundraising and Leadership, Be A Trustee, Digital and Social media strategy, Small Business Big Results.
I am a Trustee of Sister System, a charity which delivers a year-long mentoring and development programme for teenage girls from looked-after care and part of the freelance collective www.makesthree.org
‘I have worked with Kym for many years, through Headlong and Hofesh Shechter Company. She is an extraordinarily effective member of any team: tenacious, dynamic and clear-sighted. I would wholeheartedly recommend her.’
Henny Finch, Executive Producer, Donmar Warehouse
‘Kym joined Bristol Old Vic as Communications Director cover. She designed and delivered the campaign that gave us our highest profile and biggest box office yield to date, and was a great team leader and valued Senior Management strategist. She hit the ground at top speed and stayed there.’
Emma Stenning, Executive Director, Bristol Old Vic
‘ACT engaged Kym for six months because we believed there were more actor-parents we could reach who needed support. More? An understatement! Kym enabled the charity to double its grants to families and forged new and lasting contacts. She listened to our aims, grasped our values and developed a strategy for ACT that was far-reaching, while being focused and achievable. No jargon, no long meetings. Simply: results.’
Robert Ashby, Executive Director
I am an experienced freelance PR and Communications consultant. I help organisations raise their visibility with audiences through long-term PR strategies, and research into the best media to nurture relationships with.
I’m a trusted and experienced specialist mainly working in the arts and charity sectors. I have a wealth of knowledge and imaginative thinking to offer organisations wishing to strengthen brand awareness, build audiences and build and sustain relationships with key supporters on a local and national level.
I can make a difference to you by seeking out and nurturing great relationships with writers, influencers and relevant press contacts. I have a knack for getting niche and unique projects visibility in the noise of social media and celebrity culture. I can manage complex PR stunts (ask me about Polka Patron Amanda Holden!), organise photographers and their briefs and collaborate effectively with your marketing team.
I keep my finger on the pulse with social media, technology and cultural shifts in language that affect how we speak to audiences. I am a Member of the Arts Marketing Association, a Board Trustee for Theatre-Rites and I will be mentoring an Arts Emergency Mentee in 2020.
Inhouse, I will develop a contacts database especially for you or your organisation, researching the most relevant journalists, influencers and writers. I dig deep into the ever-changing press and media landscape to optimise responses to your press releases.
I am highly responsive and I can work to strict timelines with professionalism.
- Strategic PR planning
- PR and publicity (with access to Arts Media Contacts and an extensive, personal PR database including broadcast)
- Influencer Strategy and delivery
- Campaign copywriting
- Branding development support
- Internal & partner communications support
What people say about me:
“In the last three years Binita’s insights, fast thinking and tenacity have resulted in some exciting stuff.” Annie Bacon, Creative Producer, BCA
“Thank you Binita. I feel like I am throwing a ball and you keep catching it.” Rebecca, Entelechy Arts
“Thank goodness for an on the ball PR” Dionne Kennedy from the Big Issue.
Hannah has experience working with venues, composers, choirs, orchestras, musicians and music charities, leading creative marketing campaigns for numerous concerts outside of traditional spaces, including warehouses, pubs, clubs, museums, hospitals and prisons.
Specialising in social media, Hannah has managed the digital presence for many music organisations and artists including choral composer John Rutter. Her production credits include classical club nights and contemporary classical gigs in pubs for Nonclassical. Her alter ego is the Founder & CEO of London Flashmob, which sees her creating quirky pop-ups from wedding proposals to cultural pranks, including the London Undersound – a participatory audio adventure through the streets of Soho.
I’m a freelancer working across the UK with museums, libraries, galleries, theatres and heritage organisations.
With over eighteen years’ experience in the sector, I provide tactical and strategic support in:
– independent exploratory research and consultation
– marketing and communication
– audience development planning.
I’m also a qualified trainer and facilitator.
Previous clients include: National Trust, London Transport Museum, Manchester Art Gallery, More Music, Macclesfield Museums, Manchester International Festival, Rosehill Theatre, Royal Exchange Theatre, St Helens Libraries, Salford Libraries, Wirral Libraries, Leeds Libraries, Arts Council England, National Museums Liverpool plus many more.
A Chartered Marketer with over 25 years of marketing experience in both the private and public sector, responsible for leading the all-Wales audience development and marketing team for museums, archives and libraries (2007-2017) developing a range of innovative campaigns and initiatives, significantly bucking the national UK trend in library memberships in 2012-13.
Presenter at various conferences including CILIP Cymru, Comms Cymru. Skilled at integrating national campaigns and marketing/advocacy with local corporate priorities, engaging varied stakeholders, developing new partnerships and spotting opportunities for collaborative working. Great at thinking outside the box and challenging the ‘always done it like that’ attitude.
Happy to work with people at all levels from volunteers to board members, delivering workshops or seminars and love working with new people!
Audience-focused marketer with over 12 years’ experience across arts and publishing, working with world-leading arts organisations including the British Museum, Turner Contemporary, English National Ballet, and the award-winning international children’s publisher Usborne and reading charity BookTrust.
Expertise: communications strategy, visitor research, audience development. Full promotional mix — campaign strategy, brand management, digital marketing, website management (including HTML), social media, media planning and buying, design and print production, distribution, partnerships and promotions, visitor research and audience development, travel trade and tourism, cultural tourism, ticketing, project management, public speaking.
Strong campaign management, strategic vision and commercial acumen. Highly organised, adaptable to change, thrive on new challenges. Self-driven, people-focused manager and collaborator.
Have led a number of target-beating campaigns, including:
– Europe and the world: a symphony of cultures, the British Museum’s first ever major music festival – exceeded target attendance by 17%.
– Romeo & Juliet in summer 2017 for English National Ballet – 60% above ticket sales target
– Record-breaking Grayson Perry: Provincial Punk exhibition for Turner Contemporary in summer 2015 – 192,000 visits, 23% above visit target
– 11% increase visitor growth 2014-15 and 20% in 2015-16 and no.1 ranking for Kent Attraction as awarded by Twitter in 2014, as Marketing Manager for Turner Contemporary 2014 – 2016
Current clients include Turner Contemporary, British Museum and Museum Mile.