Freelancer tag May 22nd, 2018Amy Firth
Using experience gained from a range of arts and cultural organisations I can offer a number of services to support your project including:
Strategy planning and support – Social media coordination – Copywriting and content creation – Audience development
Please contact me to start a conversation about how we can work together.
I provide bespoke, evidence-driven interpersonal communications consultancy, appraisals, and training—
with the aim of improving organisational well-being.
Services include (but are not restricted to) text-analytic assessments of the psychometric properties of internal and external communications material; face-to-face appraisals of communicative style; tailored, strategic solutions to specific communications challenges; team dynamics reviews and strengths identification; and bespoke training in negotiation, persuasion, influence, compliance, conflict resolution, and staff well-being.
A seasoned freelancer of 11 years and Fellow of the Chartered Institute of Marketing, my consultancy work has attracted the following clients in recent years: Barbican, Battersea Arts Centre, Bristol Old Vic, Cause4, CREATE, Headlong, Hofesh Shechter Company, Kneehigh, Nuffield Theatre, Old Vic Theatre, Regents Park Open Air Theatre and Spektrix. I cover a range of areas including, but not limited to: campaign strategy and implementation, stakeholder engagement, branding, audience development, end-to-end project management (e.g. websites, membership), marketing and comms audits and copywriting.
From 2007-2011 I was Head of Communications at the Royal Court in London under the artistic directorship of Dominic Cooke, launching more than 80 new plays on an unsuspecting public. In addition, I also worked on the West End transfers of Clybourne Park, Jerusalem, ENRON, That Face and Rock n Roll.
Prior to this, I was a freelance marketing and press consultant for a diverse range of art forms including theatre, contemporary dance, comedy and music. My earlier roles include Marketing Account Manager at Ambassador Theatre Group in London and Account Manager at Feref Associates, a design agency.
I am also a professional coach, mentor and trainer.
As an avid believer in life-long learning, I undertake an ongoing programme of professional and personal development, focussing in particular on leadership and change management. Recent courses include: Effective Fundraising and Leadership in the Cultural Sector, Digital Skills for Fundraisers, Be A Trustee, Digital and Social media strategy, Small Business Big Results.
I am a Fellow of the Chartered Institute of Marketing and a member of the Arts Marketing Association. I recently became a Trustee of Sister System, a charity which delivers a year-long mentoring and development programme for teenage girls from looked-after care.
‘I have worked with Kym for many years, through Headlong and Hofesh Shechter Company. She is an extraordinarily effective member of any team: tenacious, dynamic and clear-sighted. I would wholeheartedly recommend her.’
Henny Finch, Executive Producer, Donmar Warehouse
‘Kym joined Bristol Old Vic as Communications Director cover. She designed and delivered the campaign that gave us our highest profile and biggest box office yield to date, and was a great team leader and valued Senior Management strategist. She hit the ground at top speed and stayed there.’
Emma Stenning, outgoing Executive Director, Bristol Old Vic
‘ACT engaged Kym for six months because we believed there were more actor-parents we could reach who needed support. More? An understatement! Kym enabled the charity to double its grants to families and forged new and lasting contacts. She listened to our aims, grasped our values and developed a strategy for ACT that was far-reaching, while being focused and achievable. No jargon, no long meetings. Simply: results.’
Robert Ashby, Executive Director
From project managing a new website to producing a full communications strategy, implementing GDPR and digital media, I have a wealth of experiences to offer companies wishing to strengthen brand awareness, build audiences and deliver their work to a high standard through all channels.
I have worked with small to medium sized arts organisations to support their PR and Marketing needs to raise their profile and be heard. I pride myself on my working relationships being open, trusting and warm. I believe in supporting my clients so that their messages cut through the noise.
I can support you in the following ways:
Strategic PR and Marketing planning
Website Development: from start to finish project management
Digital/Social Media Marketing
Database & Budget Management
Data & Evaluation
Internal & Partners comms
PR and Publicity
CMS and Intranet experienced
Print and Distribution
What people say about me:
“Thank you Binita. Feel like I am throwing a ball and you keep catching it.” Rebecca, Entelechy Arts
“Thank goodness for an on the ball PR” Dionne Kennedy from the Big Issue.
I have achieved much over the last few years, and am now keen to support others in their endeavours, to help them reach their full potential.
If you are looking for someone to strategise, plan or implement marketing communications and audience development work, then please get in touch.
Here’s some areas I could help with:
– Branding/visual identity
– Strategy (marketing & audience development)
– Change management
– Communications & social media content integration
– Audience development / customer acquisition & retention
– Data analysis & insight
– Fundraising communications
I am results-oriented, and would love to talk to you about how to make your life easier and your marketing communications more effective. Although I’m based in East Kent, I love to see the world, and can travel.
For some of my blog posts and case studies, please check out my LinkedIn profile — link below.
Whether your organisation needs help in reviewing its strategic priorities or assistance in creating effective marketing campaigns I am here to help. Or maybe it’s time to review your company’s digital activities or find that perfect marketing or media partner for a particular project. Whatever your marketing challenge, I’ll find the solution.
Strategic Marketing Planning
Where is your organisation at? How is it performing? Is it keeping pace with our ever-changing cultural and media landscape? Maybe it’s time you took a step back to re-evaluate your broader vision, mission and goals. Let me help. I’ll guide you through the process and help you develop a new strategic marketing plan to achieve your goals.
Campaign Planning & Implementation
Do you need the help of an experienced arts marketing professional? I offer a variety of campaign services that deliver results. I can provide you with a carefully crafted and costed marketing campaign plan, or a full marketing service including implementation of all planned activity. Alternatively, you can cherry pick from a shopping list of campaign services depending on your requirements.
Digital Marketing Health Check
Do you need to re-vitalise your marketing strategy? I can undertake a digital marketing health check to help optimise your company’s digital marketing activities. This audit includes a review of your company’s online reach, channel design, content strategy and measurement methodology. You will receive a report offering advice on improving the effectiveness of your digital marketing with prioritised recommendations.
I can help you find like-minded partners to extend your organisation’s marketing/media activities and help grow your audience. I’ll identify your hottest prospects, make approaches, negotiate on your behalf and manage the partnership.
My aim is to share and develop my knowledge as I listen to and respond to my clients.
I’ve had in-house roles at the Barbican, Natural History Museum, English Heritage and Southbank Centre where I specialised in membership, CRM and email marketing.
I can work with you and your team and organisation on any of the following areas:
Loyalty and membership
Working with clients to gain deeper understanding as to where or why they are gaining new customers. Solutions include:
• Review and audit existing membership schemes
• Advise about the potential for membership and loyalty schemes and work with clients to implement them
• Help identify loyal customers, and customers who have the potential to grow
• Improve and refine the range of member benefits
• Suggest ways to reward and surprise good customers
• Demonstrate the wider impact of members beyond their subscription value
Enhancing marketing performance and digital conversion
Helping clients unlock potential of existing customers by developing response driven communications:
• Work with organizations to demonstrate the marketing solutions are working to provide sustainable profitability
• Analyse campaign, social media, website and e-commerce performance
• Refine existing approaches or developing new strategies to generate new customers, followers, audiences and donors
• Set up testing opportunities including creative propositions, media and conversion online
Customer Relationship Management (CRM)
Loyal customers are the ultimate aim of most businesses and in this area potential solutions include:
• Recommend new approaches to create a thriving customer-focused cultured based on database insights
• Collaborative create CRM strategies, roadmaps and guidance
• Advise on the research and analysis options to gain deeper customer insights
• Establish or refine customer segmentation models
• Develop communications and campaigns based on customer needs
Training, coaching, mentoring and directorate/executive strategic support and recruitment
Busy managers and team members are supported to develop existing or new skills. Solutions include:
• Train teams or individuals on topics such as creative development, campaign strategy and evaluating performance
• Coach and mentoring individuals to enhance their management or marketing skills
• Support time-poor directors and senior executives with confidential advice and strategic guidance
• Draw up job descriptions, set tasks and be part of the interview process
Lucy is an accomplished marketer who combines top-notch strategic knowledge with practical, actionable marketing support. When we worked together at the Landmark Trust, Lucy provided valuable advice on direct and email marketing and website development.
Helen Hartstein, Head of Audience Development at The Royal Albert Memorial Museum & Art Gallery
Lucy’s experience in membership and loyalty scheme has helped Southbank Centre to dramatically grow its membership base as well as improve retention and renewal rates to levels in excess of 90%.
Chris Denton, Director of Communications, Southbank Centre
I reveal hidden income streams and dramatically energise engagement for arts and non-profit organisations. I do this in five main ways:
1) Acting as the matchmaker between marketing and fundraising to create new lines of income
2) Increasing global reach to develop audiences in new territories and bring new international new audiences to you
3) Increasing audience bravery, encouraging audiences to release their inner child and try something new
4) Increasing audience engagement, making audiences need you, not just want you
5) Project managing organisational change projects which combine audience and donor development, fundraising and market research.
I enable organisations to reach their potential through employing the best, most streamlined tactics possible. Working in this streamlined way places me as your navigator to lead the way, putting in the lion’s share of the work, to ensure that your journey from project start to project success is as effortless as possible.
I am a freelance arts marketing consultant with over 15 years experience working in the industry. Prior to becoming freelance, I spent 12 years at Sadler’s Wells where I lead the marketing for the venue’s in house productions on tour both nationally and internationally. I was also marketing lead on two strategic tours for Breakin’ Convention, and for the National Youth Dance Company.
Areas of specialism include but are not limited to:
– Marketing planning for touring
– Venue liaison
– Digital campaigns
– Website briefing
– Design and print experience (including brochures and programmes)
– Marketing consultation
Current and past freelance clients include:
Aakash Odedra Company
Joss Arnott Dance (Emergence)
Nikki & JD
Pavilion Dance South West
Remarkable Productions (for Croydon International Mela and London Mela)
Surf the Wave
I am a trustee on the board of Hornsey Town Hall Trust, a buildings conservation trust set up to help secure a future of the iconic north London building.
In my spare time, I am a keen amateur photographer and member of Muswell Hill Photographic Society where I hold the position of Co-President.
Hannah has experience working with venues, composers, choirs, orchestras, musicians and music charities, leading creative marketing campaigns for numerous concerts outside of traditional spaces, including warehouses, pubs, clubs, museums, hospitals and prisons.
Specialising in social media, Hannah has managed the digital presence for many music organisations and artists including choral composer John Rutter. Her production credits include classical club nights and contemporary classical gigs in pubs for Nonclassical. Her alter ego is the Founder & CEO of London Flashmob, which sees her creating quirky pop-ups from wedding proposals to cultural pranks, including the London Undersound – a participatory audio adventure through the streets of Soho.
I’m a freelancer working across the UK with museums, libraries, galleries, theatres and heritage organisations.
With over eighteen years’ experience in the sector, I provide tactical and strategic support in:
– independent exploratory research and consultation
– marketing and communication
– audience development planning.
I’m also a qualified trainer and facilitator.
Previous clients include: National Trust, London Transport Museum, Manchester Art Gallery, More Music, Macclesfield Museums, Manchester International Festival, Rosehill Theatre, Royal Exchange Theatre, St Helens Libraries, Salford Libraries, Wirral Libraries, Leeds Libraries, Arts Council England, National Museums Liverpool plus many more.
I can help with any nature writing/arts project, and offer training in writing and poetry for the page and stage. My aim is to help participants think and communicate in a clear and authentic way, bringing beauty and reflection to daily life, and inspiring action. Available for poetry commissions to use in brand storytelling.
I offer poetry/ training in writing and communication skills to inspire confidence and help participants feel more confident about speaking to the room/ bespoke poetry on commission. Please get in touch if you have an idea or project.
Find new audiences, communicate with your most engaged visitors, grab attention for your projects. Tell everyone who you are and what you do.
Spark Arts Marketing & Project Management is run by Caz Slota, a freelance arts marketer with over 10 years of experience in the performing arts industry.
Whether you are looking for a partner for a long-term project or simply have a quick one-off piece of work, Spark can provide what you need. Services include:
o Marketing campaigns for shows, projects or venues
o Online & digital services – SEO, websites, social media, email communications
o Asset creation – Flyer, poster and brochure design, video editing, copywriting, online media production
o Strategy, planning and research – project administration, audience development, branding and other services with a wider scope
Having graduated in 2009 with a Theatre & Performances Studies degree from the University of Warwick, my passion for the arts took me to a role as Marketing Officer for the Theatre Royal Bury St Edmunds in 2010, leaving in 2015 as Head of Department. From 2015 – 2016 I worked for Tara Arts and managed the marketing, sales and branding strategy for the reopening of the new Tara Theatre.
Since November 2016, I have been working as a freelance Arts Marketing consultant and manager on strategy development, tour marketing, branding and digital strategy and implementation for producing companies. Currently working as Communications Manager for the Original Theatre Company and HOME Slough with projects for Cahoots Theatre Company, The Production Exchange, Park Theatre, Southwark Playhouse and The Other Palace. Emma also runs the marketing module for the MA in Creative Producing at Mountview Academy of Theatre Arts with course leader Chris Grady.
Over the last 8 years Emma has worked on 10 national tours including Mansfield Park (Theatre Royal Bury St Edmunds); Three Men In A Boat, Invincible, Monogamy (Original Theatre Company, 2015, 2016 & Brits Off Broadway); The Diary of a Hounslow Girl, Hamlet (Black Theatre Live); Emma (The Production Exchange) as well as London runs Paradise of the Assassins (Tara Arts); The Roundabout, Deny, Deny, Deny, Twitstorm, Twilight Song (Cahoots Theatre Company/Park Theatre); Hamlet (Gyles Brandreth), Secondary Victim, There or Here, Schism, Beruit, Peter Pan (Park Theatre), Bananaman (Southwark Playhouse), Ghost About The House (Kings Head Theatre) For King and Country (Southwark Playhouse) and Murder For Two (The Other Palace).
Freelance Marketing and Digital Professional with over 13 years’ experience working within the arts, culture and non-profit sectors.
I specialise in digital marketing strategy and campaign delivery. Prior to becoming freelance I spent 9 years working at the Royal Shakespeare Company where I established and developed the organisation’s strong social media presence across all platforms, led on email marketing strategy and worked across range of digital projects and marketing campaigns. I’ve also worked extensively on membership scheme recruitment and retention campaigns, high profile season launches, marketing campaigns for national and international live cinema broadcast and social media management for large scale events.
Based in the Midlands, my recent clients include City of Birmingham Symphony Orchestra, THSH (Town Hall Symphony Hall), Sense, Arts Marketing Association, C&T, Tonica CRM & Insight, Earthen Lamp and University of Warwick.
I am an experienced user of Tessitura (CRM and Box Office) and Wordfly (email marketing) as well as a range of content management systems, including WordPress. I was awarded the CIM Postgraduate Diploma in Marketing in September 2011.
Services I offer include:
– Marketing campaign management and delivery
– Social media strategy and delivery, including paid targeted advertising
– Google Adwords consultancy and account management for both search and display advertising
– Email marketing strategy and delivery
– Digital Health Checks
– Website and social media analytics
– Copywriting for online platforms and printed materials
– Communications co-ordination for complex, multi-partner projects
– Devising and delivering marketing and digital communications training and seminars for professionals, students and young people
Made by Marketing offers freelance marketing consultancy to cultural organisations, museums and visitor destinations.
– brand identity development
– marketing strategy
– marketing implementation (e.g. copywriting, managing web site design & build/ print, social etc)
– facilitating workshops to help clients’ overcome marketing challenges (e.g. from identifying brand values to generating fresh ideas)
My pure passion, 22 years of experience and flexible approach provide clients with practical, creative marketing support that delivers. I love working in the cultural sector and helping clients communicate more effectively in order to reach their objectives.
Current and recent clients include: Royal Society of Sculptors, British Museum, Visit Cornwall, youth music charity NYMAZ and a European-funded project for the county councils of Pembrokeshire, Carmarthenshire and Ceredigion. I previously led the consortium responsible for marketing South Bank, London, as a destination.
I am a member of the Arts Marketing Association and Association of Independent Museums.
A Chartered Marketer with over 25 years of marketing experience in both the private and public sector, responsible for leading the all-Wales audience development and marketing team for museums, archives and libraries (2007-2017) developing a range of innovative campaigns and initiatives, significantly bucking the national UK trend in library memberships in 2012-13.
Presenter at various conferences including CILIP Cymru, Comms Cymru. Skilled at integrating national campaigns and marketing/advocacy with local corporate priorities, engaging varied stakeholders, developing new partnerships and spotting opportunities for collaborative working. Great at thinking outside the box and challenging the ‘always done it like that’ attitude.
Happy to work with people at all levels from volunteers to board members, delivering workshops or seminars and love working with new people!
With a wide range of skills and experience, I challenge organisations to consider the role the audience has to play in their success – and identify the changes needed to bring that about. I gained much of my experience working on the ‘client side’ within organisations. So in the arts, education, local authority or voluntary sectors, small-scale creative and tourism enterprises, I am well aware that every penny – and every person – has to count. But as an outsider I can also question accepted objectives and practices. I draw on evidence and my long experience of audience and visitor behaviour to bring imaginative, responsive – and realistically actionable – solutions to my wide range of clients across the UK.
Audience-focused marketer with over 12 years’ experience across arts and publishing, working with world-leading arts organisations including the British Museum, Turner Contemporary, English National Ballet, and the award-winning international children’s publisher Usborne and reading charity BookTrust.
Expertise: communications strategy, visitor research, audience development. Full promotional mix — campaign strategy, brand management, digital marketing, website management (including HTML), social media, media planning and buying, design and print production, distribution, partnerships and promotions, visitor research and audience development, travel trade and tourism, cultural tourism, ticketing, project management, public speaking.
Strong campaign management, strategic vision and commercial acumen. Highly organised, adaptable to change, thrive on new challenges. Self-driven, people-focused manager and collaborator.
Have led a number of target-beating campaigns, including:
– Europe and the world: a symphony of cultures, the British Museum’s first ever major music festival – exceeded target attendance by 17%.
– Romeo & Juliet in summer 2017 for English National Ballet – 60% above ticket sales target
– Record-breaking Grayson Perry: Provincial Punk exhibition for Turner Contemporary in summer 2015 – 192,000 visits, 23% above visit target
– 11% increase visitor growth 2014-15 and 20% in 2015-16 and no.1 ranking for Kent Attraction as awarded by Twitter in 2014, as Marketing Manager for Turner Contemporary 2014 – 2016
Current clients include Turner Contemporary, British Museum and Museum Mile.
I’ve spent over 15 years working with culture and heritage organisations in marketing and digital roles.I can help with digital strategy and planning, systems and platform development (websites, CRM and databases, ticketing systems, social media, email marketing etc) and one off digital projects.
I provide marketing consultation and support for organisations including strategy, campaign planning and delivery and help with team management, development and recruitment for marketing and digital roles. Current and recent clients include English National Ballet, the Royal College of Music, the AMA, Crying Out Loud, Slung Low, Waddesdon Manor and Chelsea Arts Club.