Are you an AMA member? please login

#25Festivals — bringing culture to new audiences

What are the challenges in running a festival? How do festivals make themselves accessible to wider audiences?

Festivals have the potential to be some of the most approachable cultural experiences on offer, from cultural festivities open to all, to large-scale national celebrations. They can also be a significant motivating factor for tourism, proving pivotal to local communities and economies.

On AMAculturehive we have a range of resources that demonstrate the different ways that festivals impact the cultural offer.

We share how festivals are joining together to bridge the gap between tourism and culture. We also have resources on ways that festivals can introduce cultures from around the world to new audiences.

The Dancing Diggers of Motionhouse’s Fragile in 2015. Image courtesy of bOing! International Family Festival © Manu Palomeque.

AMAculturehive’s Festival Spotlight aims to guide best practice and inspire new thinking.

Also read JAM 66 (Spring 2017) on Festivals which can be found in the Members’ Area. You will need to be logged in to access.