Please reset your password if you cannot login, we have recently changed our system
Loading Events
< All events

What Journalists Want

21 February, 2024 @ 10:00 am 11:30 am

Live Webinar

This webinar explores how to work with journalists to get the press coverage you want. 

The media landscape is constantly changing and journalists are having to work in new ways — which means we need to change how we work with them.  

This webinar will look at some tried-and-tested means of working with journalists, but also explore new angles including AI and the latest marketplace tools.

This session will:

  • Help you identify and build relationships with journalists that have long-term results 
  • Offer tips on how to write press releases that are useful to journalists and are most likely to lead to the coverage you want 
  • Explore new tools and why SEO matters — to you and to journalists 

Any prior knowledge/experience needed to benefit from this session? 

No prior knowledge or experience needed. This webinar will be suitable for those who want to learn more about how to gain press coverage for their arts organisation, or for intermediate PRs who are interested in new developments in press and media.  

How do I take part?

We will be using the online platform Zoom for this event.

Before booking, please read our online training checklist to ensure you get the most out of this training.

 If you have any access requirements, please contact


Members: Free

Non-members: £55 + VAT

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Kat Harrison-Dibbits | Head of Communications | Teenage Cancer Trust  

Kat is a Chartered PR with a decade’s experience running multi-platform communications campaigns in the public sector. She currently works as Head of Communications at Teenage Cancer Trust.  

She has previously worked for the charity OKRE, bringing people from the film, broadcast and podcasting sector together with researchers and people with lived experience in order to tell better stories about the world, as well as at the Science Museum Group and Manchester’s biggest multi-arts centre, HOME.   

Kat Harrison-Dibbits headshot
Image courtesy of Kat Harrison-Dibbits