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Using TikTok and Instagram to Diversify your Audiences

February 10 @ 10:30 am - 12:30 pm

This webinar is currently sold out. To be added to the waiting list, please complete the following form:

What is it about?

The pandemic has provided us with opportunities to view the world through new social media platforms.

How can we use Instagram and TikTok to reach a more diverse audience, whilst being true to our organisation’s marketing style? Is it time to diversify how we communicate on these platforms to achieve our long-term goals? And big, small or no budget — what can I achieve for my organisation?

Bess Obarotimi will guide you through how to build a meaningful relationship with your audiences in visually appealing ways and will share tips on budgeting to suit your reach.

What will I gain?

— Tips on how to engage with diverse audiences and more specifically with an audience that you are wanting to collaborate with

— An understanding of how to grow an audience by informing them of your organisation’s visual story

— Knowledge of how to budget to work accordingly

Who is it for?

This is for anyone looking to use Instagram or TikTok as part of a new marketing strategy and the Fellows of the Audience Diversity Academy and Digital Lab.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA Member rate: FREE
  • AMA Team Member rate: FREE
  • Non-Member: £55 + VAT

Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate’ when booking.


Bess Obarotimi | Founder | Synatel Ltd.

Bess is the founder of Synatel Ltd, a Web Design and Digital Content Marketing Agency which services UK brands.

Her passion is to help brands tap into the power of brand storytelling using Content Marketing to create a distinction that makes them preferred by their fans.

Her role at Synatel involves training and helping brands understand social media and build their digital presence.

Bess is currently the subject for her digital content series on YouTube. She is also a regular content contributor to the Synatel Ltd blog, where she shares expert insight into building a robust digital brand presence.

Speaker image courtesy of Bess Obarotimi


February 10
10:30 am - 12:30 pm
Event Category: