Using LinkedIn to Build Your Personal Brand in 2027

Using LinkedILinkedIn is where peers, hiring managers, potential employers and clients see who you are professionally; checking how you show up, what you share, and who engages with you. A clear personal brand helps you stand out for the right reasons.

In this webinar, Andrew Davis – who has over 35,000 followers on his personal LinkedIn page – will take you through a practical framework for building a personal brand on LinkedIn.

Whether you’re looking for your next role, winning freelance work, or simply becoming more visible within the arts, cultural and heritage sector, this session will look at profile positioning, what to post (and what not to), comments and messages, and simple routines that help you stay consistent even when you’re busy.

You will leave with an understanding of:

• How personal branding on LinkedIn works: what drives visibility, credibility and opportunities.
• How to position yourself clearly, your niche, strengths and “why you”, and align your profile so it gets you found.
• Ideas for content and networking that showcases your expertise and helps build professional relationships.

Who it’s for:

This webinar is for anyone who wants to raise their professional profile on LinkedIn: job seekers, freelancers/consultants, and anyone who wants to be more visible and better known within the sector.

How do I take part?

We will be using the online platform Zoom for this event.

Before booking, please read our online training checklist to ensure you get the most out of this training.

 If you have any access requirements, please contact sophie@a-m-a.co.uk

Trainer

Andrew Davis | Keynote Speaker and Workshop Trainer | Talk Dygital

Andrew is renowned for helping organisations transform their business development, communication and marketing activities through digital platforms. 

His highly engaging strategic workshops show how a ‘digital lens’ can attract new business and improve relationships with existing customers, while answering the most popular question in social media right now: ‘So What?’.

Andrew has worked with many brands over the last 25 years such as PlayStation, Arts Council England, Fremantle and has delivered several workshops for Arts Marketing Association.