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User Journeys on your Website 

12 December @ 10:00 am 11:30 am

Live Webinar

How to create a better experience for your audiences 

User experience (UX) is all about creating the best possible experience for people using your website. It’s about understanding your audiences better and creating simple processes and solutions that meet their needs, whilst also helping you achieve your business goals.  

In this webinar, you’ll learn how to apply some principles of UX thinking to your organisation’s website to create an accessible, efficient and inclusive digital experience for your audience.  

This session will:

  • Explore content design and how to create web pages and emails that meet your audience’s needs 
  • Introduce you to customer journey mapping, and how to use this to create a better online experience 
  • Help you identify useful metrics that give you insight into what aspects of your audience’s online experience to prioritise 

Any prior knowledge/experience needed to benefit from this session? 

A general awareness of the following would be beneficial, but not essential: 

  • User centred design 
  • How your organisation understands its key audiences 
  • Online metrics

How do I take part?

We will be using the online platform Zoom for this event.

Before booking, please read our online training checklist to ensure you get the most out of this training.

 If you have any access requirements, please contact


Members: Free

Non-members: £55 + VAT

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Florence Okoye | UX Designer | Natural History Museum 

Florence is a UX (User Experience) designer whose practice centres on using service design methods to inclusively design digital experiences. Her research focuses on collaborative methods of designing services for complex systems which allows her to combine a passion for opening access to STEM with critical and decolonial approaches to design.  

Headshot of Florence Okoye
Image courtesy of Florence Okoye