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Understanding Audiences: An Audience’s Love Language

9 July @ 2:00 pm 4:00 pm

Live Webinar

This webinar will explore how the language we use can open ways to access and being accessible.

The way that we write and communicate involves using language to build a desire in audience members to understand your organisation’s intentions.

Using the framework of acknowledgement as co-developed by the AMA’s Head of Diversity, Bea Udeh, this session will explore the impact of language in our organisations, including:

  • Who does and doesn’t engage with you
  • What your tone and language say about your organisation
  • How to use language to become more inviting to more people

This session will:

  • Share examples of how organisations use language to reach new audiences
  • Offer insight into how language impacts how inclusive and accessible your marketing is
  • Provide an understanding of how the UK’s historical context underpins this work

Any prior knowledge/experience needed to benefit from this session? 

  No prior knowledge necessary.

How do I take part?

We will be using the online platform Zoom for this event.

Before booking, please read our online training checklist to ensure you get the most out of this training.

 If you have any access requirements, please contact


Members: Free

Non-members: £55 + VAT

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Bea Udeh | Head of Diversity | AMA

Bea has worked in the arts and cultural sector for over 20 years. Her areas of expertise include audience development, cultural strategy and small biz entrepreneurship. Bea uses her skills of working in the aero-engine, media, education, and arts sectors to challenge systemic practices that marginalise voices by raising awareness of infrastructural discrimination and anti-Blackness.  As Head of Diversity she leads on Equity policy development and AMA’s strategic approaches to inclusivity and diversity. Bea designs training programmes and leadership events including Show Up and Inclusivity and Audiences Day and also represents AMA by providing thought-leadership at conferences and events. 

Bea Udeh Headshot
Image courtesy of AMA