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Understanding Analytics

November 24 @ 10:00 am - 1:00 pm

This workshop is limited to 25 people.

This workshop is limited to 25 people.

This workshop will help you understand your key metrics and how to link them to your organisation’s goals.

It’s important to be able to interpret digital footfall and activity. With competing priorities, reporting marketing activity is easy to overlook. Even if you understand what you’re seeing, you also need to make sure others do.

This interactive session will identify useful tools to unlock insights, save time and cut through mountains of data.


This workshop will:

  • Offer an overview of data reporting in email, social and Google Analytics
  • Improve your tracking with an introduction to UTM links, Google Tag Manager and Google Analytics tools
  • Show you how to break down business goals into actionable marketing goals
  • Explore how and when to use both qualitative and quantitative results
  • Help you build digital literacy within your organisation


Who will benefit the most from this session?

Those with a basic understanding of most terminology (e.g. visit, session, click through rate etc.) and some experience with Google Analytics and social media reporting.


How do I take part?

We will be using Zoom for this workshop.

Before booking, please complete our online training checklist to ensure you get the most out of this training.


Members: £55 + VAT

Non-members: £75 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Please note: There is a cost attached to this session for AMA members as our workshops run for 3 hours and take an in-depth look at topics briefly covered in some of our webinars (which run for just 1 – 1.5 hours).


Becca Pratt | Marketing Consultant

Becca is a marketing consultant with 10 years’ experience in the arts and entertainment space. With a focus on digital skills, she has worked with organisations across the sector including Battersea Arts Centre, Royal Albert Hall, Roundhouse, Rich Mix, the Albany and Tara Arts, helping to upskill staff and align their use of social media, websites, digital analytics and Google with organisational and marketing goals. She also manages marketing campaigns and projects on a part-time basis and is currently contracted as Head of Communications at the Albany, a leading arts centre in South London.

Becca also holds an MA in Arts Administration and Cultural Policy from Goldsmiths University and is a recent alumni of the Guildhall School’s Creative Entrepreneurs incubator programme.

Becca Pratt headshot

Speaker image courtesy of Becca Pratt


November 24
10:00 am - 1:00 pm
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