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Ticketing and Pricing – Plan for Reopening

April 29 @ 10:00 am - 11:30 am

This webinar will explore how to make pricing accessible but still work for your organisation in 2021 and beyond.

With a roadmap that takes us to partial opening in May and full reopening in June, even if Autumn is a more realistic goal for many venues, now is the time to consider different models of ticketing and price points.

This session will:

  • Explore how to successfully value your seats
  • Identify considerations for seating bubbles and COVID regulations
  • Help you understand price resistance and how to train your audience’s buying behaviours
  • Examine why dynamic pricing doesn’t work for all venues

Who will benefit the most from this session?

Those who work in venues or on ticketed events – there will be a large focus on seating.

How do I take part?

We will be using an online training platform called WebEx for this event.

Before booking, please complete our online training checklist to ensure you get the most out of this training.


Members: Free

Non-members: £55 + VAT

Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free training.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Samuel Biscoe | Ticketing Operations Manager | Selladoor Venues

Sam is currently Ticketing Operations Manager for Selladoor Venues looking after Ticketing Strategy and Box Office Operations across venues in Peterborough, Barnstaple, Ilfracombe, and Preston, as well as Monopoly Lifesized and Selladoor Tickets.

Sam loves data analysis and helping others achieve their ticketing strategy dreams through realising that the box office is no longer ‘just for tickets’ but the central heart of customer experience.


April 29
10:00 am - 11:30 am
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