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The Role of Marketing

7 September @ 10:00 am 12:00 pm

Marketing Essentials certified course: Module 1

This webinar will explore what marketing as a function is and what that looks like in practice. 

‘Marketing’ can be hard to define. It encompasses a variety of roles and actions. This session will break down what marketing is for and show you why it’s worth getting excited about.

This webinar is part of our certified course: Marketing Essentials.

This session will:

  • Help you understand the role of marketing
  • Identify ways organisations use marketing
  • Explore marketing structures in the cultural sector

Any prior knowledge/experience needed to benefit from this session?

No prior knowledge needed.

How do I take part?

We will be using an online training platform called WebEx for this event. 

Before booking, please read our online training checklist to ensure you get the most out of this training. 


Members: Free

Non-members: £55 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Amy Firth | Head of Marketing | AMA 

Amy has 18 years’ experience, and has held both specialist and generalist marketing roles within public and private sector companies. From starting out in a multinational PR agency to helping start-up companies, Amy’s experience spans a wide range of organisations.  

Amy Firth headshot
Image courtesy of Amy Firth


7 September
10:00 am – 12:00 pm
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