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The Fundamentals of Loyalty

2nd October 2019 @ 3:00 pm - 5:00 pm

— The path to amazing supporter relationships

What is it about?

Discover the psychology of loyalty and how to convert research in this field to actionable strategies in your organisation. You’ll explore intrinsic versus extrinsic motivation, relationship building, establishing trust and personal communications.

Ron will support you setting behavioural goals, exploring what you’d like to achieve with your audience and how to action this. All with objective measurements of success. You’ll leave knowing what obstacles to success may occur when building audience loyalty – and how you can overcome these.

What will I gain?

— Insights into audience motivation and establishing trust

— Advice for what you’re trying to achieve with your audience loyalty and clear steps for achieving it

— Tips on setting audience behavioural goals and measuring success

Who is it for?

Those in a position of setting strategies and implementing changes in your audience development plans.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Ron Evans | President | Group of Minds

Ron Evans helps leaders from some of the world’s most impactful organizations to sleep well at night.

Over the past 10 years, his strategies have helped over 200 leaders exceed their expectations, creating millions of dollars of revenue in the process. Ron brings empathy, dedication, and a wealth of experience in dramatically improving the performance of both individuals and organizations.

Funders love him. His thought leadership has earned the attention and funding of major foundations, including The John S. and James L. Knight Foundation, the Doris Duke Charitable Foundation, The Andrew W. Mellon Foundation, and The William and Flora Hewlett Foundation.

CEOs love him. He’s been called “the most trustworthy man in consulting,” and he accepts that honor. Whether he’s asked to get organizations “unstuck,” or to help the best get even better, he leaves the place wealthier, happier, and more effective than when he found it.

Your supporters have no idea who he is. Instead, they know their connection with your nonprofit mission is growing. Your brand is becoming part of their identity. These strong feelings result in motivated supporters who share their enthusiasm for you with others.

Ron Evans shares his intellectual property generously. You’ll find his work quoted on NPR and in USA Today, in publications such as Arts Professional and American Theatre magazine, at conferences in the U.S., U.K., and Australia, and in a variety of seminars, webinars, podcasts and retreats. And those in the know get frequent, free doses of his fresh approaches via his website:


2nd October 2019
3:00 pm - 5:00 pm
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