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Stop Watching, Start Making — how to create interesting social media content

September 15 @ 10:00 am - 1:00 pm

This workshop is limited to 25 people.

This workshop is limited to 25 people.

This workshop will explore how to create engaging social media content that fits your organisation’s personality and tone of voice.

Following the COVID-19 pandemic, social media has never been more important to organisations. The challenge is it’s constantly changing and developing, which makes it hard to keep up. By regularly seeking advice and understanding what changes are taking place, you can be in a better position to make content that audiences genuinely want to engage with.

 

This workshop will:

  • Examine what makes content relevant
  • Explore visual appeal and the language we should use
  • Offer fundamental tips on analytics, using new features and key content formats
  • Show you tricks for content that gains attention and converts into action

This is a practical workshop and delegates will have the opportunity to create their own short-form content during the session.

 

Who will benefit the most from this session?

Anyone who creates content for their organisation’s social media channels — no in-depth prior knowledge is needed.

 

How do I take part?

We will be using Zoom for this workshop.

Before booking, please complete our online training checklist to ensure you get the most out of this training.

Cost

Members: £55 + VAT

Non-members: £75 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free training.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Trainer

Theo Watt | Creative Lead | Social Chain

A copywriter turned advertising creative, Theo has watched numerous changes unfold in the social media landscape over the years, from the rise of Instagram Stories to the arrival of TikTok.

He continues to work on global campaigns and content strategies for many of the world’s biggest brands and has also interviewed the likes of KFC, Pinterest, Snapchat, Kellogg’s, ITV and The Guardian and many more for the agency’s Social Minds podcast.

Speaker image courtesy of Theo Watt

Details

Date:
September 15
Time:
10:00 am - 1:00 pm
Event Category:
Event Tags:

Venue

Online