Social Media Planning
26 February @ 10:30 am - 12:30 pm
— bring it all together
What is it about?
This webinar explores how we can join together our social media and email marketing campaigns into a cohesive, flexible digital strategy.
We all post to multiple social channels and send almost daily email campaigns, but how can we ensure that they supplement each other for maximum impact?
During this workshop, Vee will show you how you can optimise their effectiveness through a flexible digital strategy that will help you reach and engage with the widest possible audience.
What will I gain?
— Insights into how you can grow your audiences using social media and email marketing
— Knowledge of how you can manage your social media platforms effectively
— Tips for creating a social media and email strategy
Who is it for?
Anyone who would like to know more about developing and implementing a social media strategy, plus Fellows of Digital Lab.
How do I take part?
We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.
- AMA member rate: £55 + VAT
- Arts Council England NPO: £55 + VAT
- Non-Member: £115 + VAT
Vee Roberts | Marketing Consultant, Trainer and Coach
Vee Roberts is a multi-award winning Brand and Marketing Coach. A mother to 4 children aged 2 to 21, she is also dedicated to serving and empowering business owners – developing credible, consistent brands, using online and offline strategies.
Running more than one business, both as the Director of insight2Marketing and Founder of inspireUrBiz networking events, Vee regularly shares her knowledge on marketing, branding and social media as a Guest Speaker and Trainer.
Vee studied marketing and communications to Post Graduate level and has also worked in a range of senior marketing roles – a total of more than 22 years in the industry.
After becoming a young mother in her teens, she entered a 4 year career in telesales leading her to find her true passion and purpose of marketing and communications. Commencing on a Marketing Management role via Global Telecoms giant British Telecommunications, she then went on to spend a further 15 years working in Senior Marketing roles for a number of companies, including public sector, national charities and SMEs. A period in her life which she describes as an enjoyable challenge she says: “Being thrown in the deep end, as a single mother too, I was successfully able to work my way up the Corporate Ladder. Doing so taught me a great deal about integrated marketing solutions and effective budget management”.
Redundancy in late 2010 led Vee to take a leap of faith, becoming self employed she started her own business. Working on contracts within local government and bigger public agencies proved to be something she really enjoyed. But still something was missing. She wasn’t free to do as she pleased.
Vee decided to become her own boss working by her own rules. It was a risk she was prepared to take, fed up of the office politics and bureaucracy. With less than £100, she successfully set up her own business from scratch, using her own knowledge of affordable marketing solutions to make it happen. She was able to grow her business brand online and offline successfully. And, she now uses her 19+ years of ‘planning and hands on’ experience to make it happen for other business owners too.
Her ethos is “Working smarter not harder, whilst remembering that baby steps are better than no steps”. To date, her success rate with business owners is excellent – rated 5 stars.
Her passion and proven success is in generating awareness, leads and income as a result of effective branding and integrated marketing campaigns. She enables businesses to refocus their marketing efforts in a way that will save both time and money long term. Many of the businesses she works with have seen a drastic improvement in their bottom line and also reported improved perception, better customer retention and increased sales.
Her clients come from a range of sectors including Commercial, Not-for-profit, Healthcare, Arts & Entertainment, Fashion, Hair & Beauty, Education and Tourism.
Vee is all about serving people and gets her buzz seeing businesses flourish. With her wealth of knowledge on marketing, branding and social media, she is often invited to speak at conferences and events on the subject of marketing, branding or social media.