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Social Media Analytics — insights and metrics

3rd July 2019 @ 10:30 am - 12:30 pm

What is it about?

Discover the stats you should be measuring on your social campaigns and why. Helping you move beyond just volume and vanity metrics, Daniel will explore topics like engagement measures and sentiment analysis.

Learn how to use analytics to improve your social media campaigns and get more from your time and budget. You’ll learn from practical examples and explore free tools and techniques you can use in your work straight away.

What will I gain?

— An understanding of how to connect your social analytics to your web analytics

— Support to put your social analytics in perspective

— Advice for social analytics on platforms such as Facebook, Instagram, Twitter, Linkedin, Youtube, Podcasts and Pinterest

Who is it for?

Those managing their organisation’s social media platforms and content.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Daniel Rowles | CEO | Target Internet

Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, an award winning author and a lecturer at Imperial College London.  

Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.  

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014). 



3rd July 2019
10:30 am - 12:30 pm
Event Category:




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