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Social Media Advertising

October 16 @ 10:30 am - 12:30 pm

What is it about?

This webinar will show you how to target the audiences you want to reach with your social media advertising.

How do you know which social media platform is best for you? Whatever your budget, how do you know your spend is in the right place? What do you need to know to create great ads in the first place?

In this webinar you’ll discover the answers to these questions and more. Learn about user journeys, setting your budget and measuring against Key Performance Indicators. All with best practice in mind.

You’ll leave the session with the skills and confidence to start your next social media advertising campaign.

What will I gain?

— An understanding of why social media advertising is used

— Knowledge to help decide which social media platforms work for your audiences and organisation

— New skills and confidence to start your next social media advertising campaign

Who is it for?

This is a practical webinar for marketers who want to get started or be better at social media advertising.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.

Cost

  • AMA Member rate: FREE
  • AMA Team Member rate: FREE
  • Non-Member: £55 + VAT

Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate’ when booking.

Trainer

Ciaran Rogers | Marketing Director | Target Internet

Ciaran Rogers is the Marketing Director at Target Internet a digital training agency offering straightforward and easy to understand digital marketing advice.  He also produces and co-hosts The Digital Marketing Podcast, Target Internet’s top 10 iTunes Podcast.  

An experienced digital strategist with over 20 years experience, Ciaran has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from start-ups through to global clients. His career has covered work in both B2B B2C markets as well as work for non profit organisations. He has worked for and trained a large number of international brands including QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss and REN Skincare and FatFace.    

He prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques. With such a wealth of practical digital marketing experience he is skilled in both the technical and business aspects of digital marketing, meaning he can bridge the gap between the two and make the best use of the tools and technology available. 

Highlights: 

  • 21 Years’ Experience in Digital Marketing. 
  • Chartered Institute of Marketing Course Director 
  • Author of a Number 1 selling Amazon Kindle book on SEO 
  • Campaigns nominated for The Drum Awards 2017, Best Programmatic Strategy  
  • Marketing Director of Target Internet 
  • Lecturer Middlesex University Digital Marketing MA 
  • Google Adwords Certified and experienced PPC practitioner 
  • Host of The Digital Marketing podcast AND Top 10 iTunes Business podcast 
  • Speaker at CIM Conferences 

Speaker image courtesy of Ciaran Rogers
Thumbnail: Image by Will Francis on Unsplash

Details

Date:
October 16
Time:
10:30 am - 12:30 pm
Event Category:
Event Tags:

Venue

Online