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SEO to Engage Audiences

4 December @ 10:30 am - 12:30 pm

— Making your website work harder

What is it about?

Ciaran Rogers will delve into the world of Search Engine Optimisation (SEO) and link building to demonstrate how your website can work harder for you.

Learn the differences between paid and organic search, how to get the best ROI, and what search marketing can do for you and your organisation. Discover what effective SEO looks like based on examples from a range of sectors, develop your understanding of good practice in this area and how to get more people to your website, more often. You’ll also explore the role of influencers in SEO and how they can supercharge your SEO efforts.

What will I gain?

—An understanding of effective Search Engine Optimisation

—Practical ways to improve ROI on your website

—How best to use SEO and link building to make your website work harder

Who is it for?

For senior officers and marketing managers looking to improve the effectiveness of their website and for Fellows of the AMAculturehive Digital Lab.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Arts Council England NPO: £55 + VAT
  • Non-Member: £115 + VAT



Ciaran Rogers | Marketing Director | Target Internet

Ciaran Rogers is the Marketing Director at Target Internet a digital training agency offering straightforward and easy to understand digital marketing advice.  He also produces and co-hosts The Digital Marketing Podcast, Target Internet’s top 10 iTunes Podcast.  

An experienced digital strategist with over 20 years experience, Ciaran has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from start-ups through to global clients. His career has covered work in both B2B B2C markets as well as work for non profit organisations. He has worked for and trained a large number of international brands including QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss and REN Skincare and FatFace.    

He prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques. With such a wealth of practical digital marketing experience he is skilled in both the technical and business aspects of digital marketing, meaning he can bridge the gap between the two and make the best use of the tools and technology available. 


  • 21 Years’ Experience in Digital Marketing. 
  • Chartered Institute of Marketing Course Director 
  • Author of a Number 1 selling Amazon Kindle book on SEO 
  • Campaigns nominated for The Drum Awards 2017, Best Programmatic Strategy  
  • Marketing Director of Target Internet 
  • Lecturer Middlesex University Digital Marketing MA 
  • Google Adwords Certified and experienced PPC practitioner 
  • Host of The Digital Marketing podcast AND Top 10 iTunes Business podcast 
  • Speaker at CIM Conferences 





4 December
10:30 am - 12:30 pm
Event Category: