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Scrappy Working to Engage Diverse Audiences

1 October @ 2:00 pm - 4:00 pm

— Starting to work in a more agile way

What is it about?

Plan strategically, but work scrappily. Despite a strong desire for change, we tend to operate from comfort and habit — from what we know. We need to embrace ‘scrappy experimentation’ in order to achieve long term goals and improve our ability to shift within organisational cultures.

Join engagement strategist and change agent Rachel in this online workshop to gain insight and inspiration. You’ll explore the problems you want to tackle. Learn how to identify what contributing conditions are within your control and what creative approaches there are to alter these conditions. Discover who could be collaborators within and outside of your organisation. You’ll learn the joy of prototyping, evaluating and applying your learnings over time. Learn scrappy. Stay scrappy.

What will I gain?

— Insight into working on long-term goals through collaborative and measurable short-term projects

— A chance to examine case studies, including “better-case” and “you’re your own worst enemy” scenarios

— Examples of scrappy (low tech, high learning and non-traditional) experiments that supported more organic cultural change in organisations over time

Who is it for?

This workshop is for anyone who would like to understand how to work in a more agile way.

This workshop has been programmed with AMAculturehive Audience Diversity Academy Fellows in mind but anyone can attend.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Arts Council England NPO: £55 + VAT
  • Non-Member: £115 + VAT


Rachel Grossman | Artist, Producer, Engagement Strategist | A Big Eyed Fish

Rachel Grossman (she/her) likes beets, brussels sprouts, bourbon, infographics, action movies, and well-facilitated discussions. She is an artist, engagement-strategist, producer, and facilitator. As a theatre-maker, Rachel creates work that entwines the audience’s experience with the play’s narrative, creating shows that feel interactive even when audience chose to “watch” rather than do.”

At present, Rachel’s working as an executive producer with the JUBILEE, a yearlong, national theatre festival (2020/2021) in the U.S. that celebrates and supports work generated by women, people of color, Native American artists, LGBTQIA+ artists, Deaf artists, and artists with disabilities. She’s also an initiator and advocate for the HowlRound Challenge convening “Deaf Theatre Action Planning Session.”

Rachel is the Ensemble Director and a co-founder of dog & pony dc, with whom she’s co-created nearly 20 new plays and interactive experiences. Rachel is responsible for launching Woolly Mammoth Theatre Company’s “connectivity” initiative and served as the first Connectivity Director. Prior to that she was the Director of Education & Outreach at Round House Theatre, and managed education and community programming at Shakespeare Theatre Company, Arena Stage, and CENTERSTAGE.

Rachel is a three-time recipient of a DC Commission on the Arts & Humanities’ Artist Fellowship grant and received an individual artist project grant in support of her project NICE & LILY, a play for young children and their adult companions about diversity, identity, and talking about race. In her spare time, Rachel practices yoga, hikes, reads non-fiction books, and streams crap television about  supernatural phenomenon.

Inclusivity & Audiences Day

7 November 2019, Birmingham

Change how you and your organisation work in addressing challenges around inclusivity. Strategy sessions to drive organisations forward, and practical sessions for those working on delivery.


1 October
2:00 pm - 4:00 pm
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