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Scrappy Working for Digital Comms

11th October 2019 @ 3:00 pm - 5:00 pm

— Starting to work in a more agile way

What is it about?

Plan strategically, but work scrappily. Despite a strong desire for change, we tend to operate from comfort and habit — from what we know. We need to embrace ‘scrappy experimentation’ in order to achieve long term goals and improve our ability to shift within organisational cultures.

Join engagement strategist and change agent Rachel in this online workshop to gain insight and inspiration. You’ll explore the problems you want to tackle. Learn how to identify what contributing conditions are within your control and what creative approaches there are to alter these conditions. Discover who could be collaborators within and outside of your organisation. You’ll learn the joy of prototyping, evaluating and applying your learnings over time. Learn scrappy. Stay scrappy.

What will I gain?

— Insight into working on long-term goals through collaborative and measurable short-term projects

— A chance to examine case studies, including “better-case” and “you’re your own worst enemy” scenarios

— Examples of scrappy (low tech, high learning and non-traditional) experiments that supported more organic cultural change in organisations over time

Who is it for?

This workshop is for anyone who would like to understand how to work in a more agile way.

This workshop has been programmed with AMAculturehive Digital Lab Fellows in mind but anyone can attend.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Arts Council England NPO: £55 + VAT
  • Non-Member: £115 + VAT


Rachel Grossman | Artist, Producer, Engagement Strategist | A Big Eyed Fish

Rachel Grossman (she/her) beets, brussels sprouts, action films, dogs, the color pink, infographics, and well-facilitated discussions. She’s an artist, engagement-strategist, producer, facilitator, and yogi.

As a theatre-maker, Rachel creates work that entwines the audience’s experience with the play’s narrative, creating shows that feel interactive even when audience chose to “watch” rather than do.” At present, Rachel’s an executive producer with the JUBILEE, a yearlong, national theatre festival (2020/2021) in the U.S. that celebrates and supports work generated by artists of color, Native American and Indigenous artists, Native American and Indigenous and First Nations artists, women, non-binary and gender non-conforming artists, LGBTQIA2+ artists, Deaf artists, and artists with disabilities. She’s also part of the core producing group for the 2019 “Deaf Theatre Action Planning Session” and it’s subsequent projects. Rachel’s writing and devising a number of new plays that address undoing racism. She’ll direct The Diary of Anne Frank in February 2020.

Rachel is a co-founder of dog & pony dc, with whom she’s co-created nearly 20 new plays and interactive experiences. Rachel is responsible for launching Woolly Mammoth Theatre Company’s “connectivity” initiative and served as the first Connectivity Director. Prior to that she was the Director of Education & Outreach at Round House Theatre, and managed education and community programming at Shakespeare Theatre Company, Arena Stage, and CENTERSTAGE. Rachel is a three-time recipient of a DC Commission on the Arts & Humanities’ Artist Fellowship grant and received an individual artist project grant in support of her project NICE & LILY, a play for young children and their adult companions about diversity, identity, and talking about race.

In her spare time, Rachel practices yoga, hikes, reads non-fiction books, and streams crap television about supernatural phenomenon 


Digital Marketing Day

5 December, London / Edinburgh

Taking place simultaneously across two venues, keep up with the latest in digital thinking and how others in the arts and cultural sector are applying digital techniques to grow and engage more audiences.


11th October 2019
3:00 pm - 5:00 pm
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