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Recording of What Journalists Want

21 February, 2024 @ 10:00 am 11:30 am

Book this recording to learn at a time that suits you.

This recording of an upcoming webinar explores how to work with journalists to get the press coverage you want. 

The media landscape is constantly changing and journalists are having to work in new ways — which means we need to change how we work with them.  

This webinar will look at some tried-and-tested means of working with journalists, but also explore new angles including AI and the latest marketplace tools. 

This session will:

  • Help you identify and build relationships with journalists that have long-term results 
  • Offer tips on how to write press releases that are useful to journalists and are most likely to lead to the coverage you want 
  • Explore new tools and why SEO matters — to you and to journalists 

Any prior knowledge/experience needed to benefit from this session?  

No prior knowledge or experience needed. This webinar will be suitable for those who want to learn more about how to gain press coverage for their arts organisation, or for intermediate PRs who are interested in new developments in press and media.  

How do I take part?

You will be sent a link to the recording of this webinar after 21 February.  

You will then have access to the recording for 6 weeks, so you can learn in your own time.


Members: Free

Non-members: £55 + VAT

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Please note: By booking this recording, you will not have access to the live webinar that takes place on 21 February. Instead, you will be sent a link to the recording at a later date. Book the live webinar here.


Kat Harrison-Dibbits | Head of Communications | Teenage Cancer Trust  

Kat is a Chartered PR with a decade’s experience running multi-platform communications campaigns in the public sector. She currently works as Head of Communications at Teenage Cancer Trust.  

She has previously worked for the charity OKRE, bringing people from the film, broadcast and podcasting sector together with researchers and people with lived experience in order to tell better stories about the world, as well as at the Science Museum Group and Manchester’s biggest multi-arts centre, HOME.   

Kat Harrison-Dibbits headshot
Image courtesy of Kat Harrison-Dibbits