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Recording of What Audiences Want

21 September @ 10:00 am 12:00 pm

Book this recording to learn at a time that suits you.

This recording of an upcoming webinar will help you begin to understand your audiences.

Our organisations engage with a variety of audiences, but who are they and how can we learn more about them. This session will introduce you to the basics of research and the benefits of putting your audiences first.

This webinar is part of our certified course: Marketing Essentials.

This session will:

  • Show you how to find out more about your audiences
  • Explore the pros and cons of different types of research
  • Show you how to use segments and personas

Any prior knowledge/experience needed to benefit from this session?

No prior knowledge needed.

How do I take part?

You will be sent a link to the recording of this webinar after 21 September. 

You will then have access to the recording for 6 weeks, so you can learn in your own time.


Members: Free

Non-members: £55 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Please note: By booking this recording, you will not have access to the live webinar that takes place on 21 September. Instead, you will be sent a link to the recording at a later date. Book the live webinar instead.


Sarah Ogle | Marketing and Communications Director | Liverpool Everyman and Playhouse

Sarah has the best job in the world, sharing the joy of live theatre in her home city of Liverpool, where she has helped rejuvenate the audiences and reputation of the Everyman & Playhouse Theatres.

Over 25 years as a marketing & communications specialist, her experience includes developing one of the UK’s first ambassador schemes, European Capital of Culture, the redevelopment of the award-winning Everyman and five years as Course Director for UK Theatre’s Essentials of Marketing.

A firm believer in the power of the arts to regenerate communities and inspire change, she is a passionate advocate of regional theatres.

Sarah Ogle Headshot
Image courtesy of Sarah Ogle


21 September
10:00 am – 12:00 pm
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